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3 critical elements of a research survey. Part 3 Analysis.
| Guest post by: Alex Khaikin |
Article Overview: Now you have the "right" questions - questions that drive meaningful response. You also defined your optimum sample size and collected the data. You can spend hours analyzing collected data, but analysis can become useless or even detrimental if not done correctly.
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3 critical elements of a research survey. Part 3 Analysis.
Now you have the "right" questions - questions that drive meaningful response. You also defined your optimum sample size and collected the data.
The only thing left is to make sense of it!
Some time ago I read this story:
In late 60's, a fire department of one of the American cities decided to embrace modern data collection and statistical analysis approach to improve and optimize its business model.
They collected lots of data, thoroughly analyzed it and found significant positive correlation between the number of fire fighters sent to distinguish a fire and the amount of damage caused.
The more fire fighters they sent to distinguish a fire, the more damage they brought!!!
Well, based on the finding, the city significantly reduced its fire department. What happened to the damage caused by fire? It increased!
While analyzing the data, they forgot the FIRE.
The larger the FIRE, the more fire fighters were sent to distinguish it, but also more devastation it caused.
True correlation between the number of fire fighters and the damage, could only be measured at a comparable fire size.
You can spend hours analyzing collected data, but analysis can become useless or even detrimental if not done correctly.
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About the Author: Alex Khaikin RSS for Alex's articles - Visit Alex's website My name is Alex Khaikin. I am a VP of Research and Analytics for MaCorr Research in Toronto. I have an MBA and over 17 years experience in the areas of marketing and market research and analysis holding management level positions in companies such as Central Bureau of Statistics in Israel, ACNielsen Canada and Kodak Canada. Since 2003 MaCorr Research has helped customers make business decisions with confidence by delivering insightful consumer and customer surveys, business to business surveys and employee market research surveys online. Our approach combines complete quantitative (email online surveys and website surveys) and qualitative (online focus groups) multilingual capabilities across North America and worldwide with personalized customer service to meet clients' specific needs. I have been in Canada for over 11 years. I was born in Russia and lived in Israel for 10 years before coming to Canada . Regards Alex Khaikin alex.khaikin@macorr.com www.macorr.com Click here to visit Alex's website   How to Stay in Business How to test product or service concept Do you feel empowered and satisfied at work How satisfied are we with our service providers Credit cards how do we use them |
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