Do you feel empowered and satisfied at work?

Guest post by: Alex Khaikin
Become an Author

Free PDF Download
The role of kids in their first cell phone purchase decision making process - By Alex Khaikin

MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees' satisfaction levels.

The survey was conducted among a geographically representative sample of 351 head office and store management employees at Retail and CPG companies (50 employees or more) in the US.

The main hypothesis: Sharing customer information more widely within a retail or CPG organisation can lead to improved decision making and higher satisfaction levels.

- Individuals who have and use customer information feel more empowered and engaged

- Individuals who don't have and therefore don't use customer information are less empowered and engaged.

The research finding indicated that it's not enough for Retail and CPG companies to just have access to customer information. To improve employee satisfaction; engagement and involvement in the company's decision making process, customer information has to be shared effectively across the team.

If a retail organization or a CPG manufacture has access to customer information, but doesn't share it effectively across functional team, its employees feel even more disengaged and dissatisfied than those who work for companies with no access at all to customer information.

Employees of companies that effectively share customer information feel more valuable and empowered to make business decisions. At the same time there are no significant differences between employees or companies that don't have access to customer information and those who have access, but don't feel that the information is shared effectively.

Employees of organization that effectively share customer information feel that their companies make more effective business decisions. The employees are also more satisfied with the company.

Interestingly enough, employees of companies that don't have access to customer information feel less frustrated than employees that have access to the information but don't share it effectively.

In addition, employees of companies that have and effectively share consumer information, feel that their businesses leverage social media much better.

Be Empowered Before Empowering Others

Empowerment, Autonomy & Discretion – Oh My!

Do Not Mix Empowerment and Morale

Time to Wake Up, Notice the Awakening

Learn How To Say No

Empowerment at Work

How to Get Things done… Empower Your Goals with Self-Command

How satisfied are we with our service providers?

Employee Recognition Programs: Why Your Team Needs Them (Tip #24)

Euphemisms for Saying "I Don't Know"

The True Value of Much More Than Only Satisfied Employees

Changing the Way You Think Can Empower You

Sam Walton: A Charismatic Leader

Are you arrogant or is it healthy self love?

Stay Hungry

Extraordinary Customer Service: Where Does It Begin?

Marketing Strategies: 3 Simple Tips for Creating Your Ideal Income this Year

Leadership empowerment: what is it and how do you do it?

The secret to lowering you marketing cost

Home > Marketing > Alex Khaikin > Do you feel empowered and satisfied at work > Google +

Free PDF Download
The role of kids in their first cell phone purchase decision making process - By Alex Khaikin

About the Author: Alex Khaikin

RSS for Alex's articles - Visit Alex's website

My name is Alex Khaikin. I am a VP of Research and Analytics for MaCorr Research in Toronto. I have an MBA and over 17 years experience in the areas of marketing and market research and analysis holding management level positions in companies such as Central Bureau of Statistics in Israel, ACNielsen Canada and Kodak Canada.

Since 2003 MaCorr Research has helped customers make business decisions with confidence by delivering insightful consumer and customer surveys, business to business surveys and employee market research surveys online. Our approach combines complete quantitative (email online surveys and website surveys) and qualitative (online focus groups) multilingual capabilities across North America and worldwide with personalized customer service to meet clients' specific needs.

I have been in Canada for over 11 years. I was born in Russia and lived in Israel for 10 years before coming to Canada .

Regards Alex Khaikin alex.khaikin@macorr.com www.macorr.com

Click here to visit Alex's website.

More from Alex Khaikin
How to test product or service concept
Email Psychology Survey
Do you feel empowered and satisfied at work
How satisfied are we with our service providers
The role of kids in their first cell phone purchase decision making process

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Do you feel empowered and satisfied at work?

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: