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“Market Research” Story
| Guest post by: Alex Khaikin |
Article Overview: There is a good old story that is often narrated about a young boy and a wise old teacher. I frequently start my presentations with this story as, for me, it tells everything about the real purpose of market research.
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Free Download - The role of kids in their first cell phone purchase decision making process By Alex Khaikin |
“Market Research” Story
There is a good old story that is often narrated about a young boy and a wise old teacher.
Once upon a time there was a wise teacher who could answer every question that his students asked. But one day one of the students decided to trick the teacher.
He caught a butterfly, held it within his closed fist, and thought:
"I will ask the teacher, if the butterfly in my fist is dead or alive. If the teacher says "the butterfly is dead", I'll open my fist and the butterfly will fly.
On the other hand, if the teacher says "the butterfly is alive", I'll just crush the butterfly in my fist and the teacher will be wrong again.
So he asked the teacher if the butterfly in his fist was dead or alive. And the teacher said: "whether the butterfly is dead or alive, it depends on you"!
Whether it is about children's education, a new house, or a critical business decision - the decision is in your hands.
And the role of market research is to help you make your business decisions with confidence, because when it is time to decide, knowing is much better than guessing.
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Article Tags: customer survey, market research, online survey
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About the Author: Alex Khaikin RSS for Alex's articles - Visit Alex's website My name is Alex Khaikin. I am a VP of Research and Analytics for MaCorr Research in Toronto. I have an MBA and over 17 years experience in the areas of marketing and market research and analysis holding management level positions in companies such as Central Bureau of Statistics in Israel, ACNielsen Canada and Kodak Canada. Since 2003 MaCorr Research has helped customers make business decisions with confidence by delivering insightful consumer and customer surveys, business to business surveys and employee market research surveys online. Our approach combines complete quantitative (email online surveys and website surveys) and qualitative (online focus groups) multilingual capabilities across North America and worldwide with personalized customer service to meet clients' specific needs. I have been in Canada for over 11 years. I was born in Russia and lived in Israel for 10 years before coming to Canada . Regards Alex Khaikin alex.khaikin@macorr.com www.macorr.com Click here to visit Alex's website   Credit cards how do we use them How to Stay in Business Email Psychology Survey The role of kids in their first cell phone purchase decision making process How to test product or service concept |
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