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Alex Khaikin Articles

Guest post by: Alex Khaikin

Unearthing the truth about reusable fabric grocery bags - Click To Read Article
It doesn't take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. So bringing a reusable fabric bag when you grocery shop seems like a no-brainer. You'll keep plastic out of landfills. If fewer bags are made, less energy is spent producing them. And, if the grocery store charges for bags, you'll save money. But are US consumers embracing the eco-friendly grocery bag option as much as they have embraced the blue box? A recent market research study reveals the truth.

The role of kids in their first cell phone purchase decision making process - Click To Read Article
Recently conducted study explored the role of North American kids and their parents in the cell phone purchase decision making process. The main objective of the study was to identify barriers and motivations of the first cell phone purchase for kids, explore intentions to buy and pricing expectations.

How to test product or service concept - Click To Read Article
Concept testing is most often used to test the success of a new product or service idea before it is marketed. The article discusses key components of concept testing via online research.

Email Psychology Survey - Click To Read Article
MaCorr Research has recently conducted a study to better understand psychology and perceptions of email users. When asked to define their own "e-mail personality", 55% of regular work and home email users thought they are "Deleters", 30% - "Filers", 10% - "Hoarders" and 10% - "Printers". 60% of the regular work and home email users find that "Being asked out on a date" and "Announcing major life decisions" are the most acceptable over e-mail. "Intelligence" is what regular home and work email users judge the most in other peoples' emails.

Do you feel empowered and satisfied at work? - Click To Read Article
MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees' satisfaction levels. The main hypothesis: Sharing customer information more widely within a retail or CPG organisation can lead to improved decision making and higher satisfaction levels.

How satisfied are we with our service providers? - Click To Read Article
MaCorr Research has recently conducted a study to better understand consumer satisfaction with subscription based industries. Traditional newspaper or magazine subscriptions, along with emergency car services, enjoy the highest consumer satisfaction, while cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers.

“Market Research” Story - Click To Read Article
There is a good old story that is often narrated about a young boy and a wise old teacher. I frequently start my presentations with this story as, for me, it tells everything about the real purpose of market research.

Credit cards: how do we use them? - Click To Read Article
A recent survey conducted by MaCorr Research reveals that 50% of credit cards users in North America carry a monthly outstanding balance of close to $1,700 on average.

3 critical elements of a research survey. Part 3 – Analysis. - Click To Read Article
Now you have the "right" questions - questions that drive meaningful response. You also defined your optimum sample size and collected the data. You can spend hours analyzing collected data, but analysis can become useless or even detrimental if not done correctly.

3 critical elements of a research survey. Part 2 – Does the sample size really matter? - Click To Read Article
There are two hospitals: in the first, 120 babies are born every day, in the other, only 12. On average, the ratio of baby boys to baby girls born every day in each hospital is 50/50. However, one day, in one of those hospitals twice as many baby girls were born as baby boys. In which hospital was it more likely to happen?

3 critical elements of a research survey or DIY (do-it-yourself) vs. hiring a research vendor - Click To Read Article
Do-it-yourself (DIY) research option is very helpful for student or companies that want to run quick and imprecise (statistically) surveys among their customers (provided they have built a customer contact list) or employees. To achieve reliable research results, any survey must have 3 important elements...

How to Stay in Business! - Click To Read Article
Great idea, enthusiastic team, vision of flowing profits- everybody is excited and ready for success... 3 months later the business closes down. Sounds familiar? According to StatsCanada, almost every second small and medium business fails within 5 years. One of the reasons for the failure is overly optimistic projections about market size and, as a result, unrealistic expectations. Market research, therefore, becomes absolutely essential for businesses to make realistic and fact-based projections. Today, you don't need big bucks to conduct research. Let us look at two different ways of conducting research quickly, reliably and cost effectively.





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