A simple call to action

One of the main reasons why websites don’t convert traffic to customers is because of a lack of calls to action. A call to action is simply showing your customers “the next step” if they are interested in doing business with you. If you want something in life you know that the only way to ensure that you get it is to ask for it. If you don’t ask, the answer is always no. So why would your website be any different. If you want to generate leads or sales through your website, then you must simply ask for it.

The easiest way to ask for a sale or to get the visitor to take the next step is with a phone number. If you are the type of business that wants phone calls, then you have to place your phone number in key areas of your website. There are three areas that should contain your phone number.

The first area is in the top banner. By having your phone number in the top banner you are ensuring that it is always visible and also subliminally informing your visitor’s that you would like them to call. Because you do not know which page the visitor will want to call as this is different with every visitor, you need to make sure that your phone number is visible on every page.

The second area is within the text of your website. Every page that attempts to sell your service needs to have your phone number within the content. This is best placed at the bottom of the text with the comment “if you would like to take advantage of this service then please call 555-555-5555.” Once again this is telling the visitor what the next step is and making it easy for them to take that step.

The final area that should have your phone number is on the contact us page. This is the least important of the three because if the other two are in place they will not need to visit the contact us page. Since your contact information is expected to be here, and not everyone will see it in the banner or the text, you should always have your phone number on this page.

By simply having your phone number on these three key areas of your website, you will notice that the phone calls you receive from your website will increase.



A simple call to action - To learn more about this author, visit Max Kalles's Website.

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