High Fashion and Web Design
High Fashion and Web Design
A web developer might work in a basement, or for the highest valued company in the world. An internet marketer might use common trickery to get your site a higher web ranking, or develop a web presence that becomes your biggest revenue stream.
More mature industries have developed terms that describe the level of quality and expertise you can expect. In the clothing industry, for example, you could make value-priced clothing, off-the-rack clothing, ready-to-wear, fashions, high fashion and haute couture.
There’s nothing wrong with any category and, because they exist, the buyer is more aware of what he or she is dealing with and the clothing maker is not saddled with issues outside of his/her clothing niche.
Not so with web developers. Instead of buyer aware, it is buyer beware. Too often we see things like “web site design - $500.00” and automatically we think that is the value of web design – that web design is the same from one supplier to the next and one, being the cheapest, is a better value than the other
To measure the true value of web design you need to compare the $500.00 design with one that is tailored to your company/product, your goals, your customers and is focused on converting site visitors into paying customers.
Which one will generate more business leads and, ultimately, more revenue?
What is the true value of each site?
The $500.00 site will probably never show a return on your investment. The tailored, focused and business generating site will probably never stop generating a return on investment. If it does, find out why and/or change suppliers.
Don’t think because you have found a “web developer” at an unbelievably low price that you will get the best value for your money.
High Fashion and Web Design - To learn more about this author, visit Max Kalles's Website.
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Pity the poor internet marketer and web developer. How frustrating it must be to have everything you do, regardless of how good it is, lumped in with what every other internet marketer and web developer does.
A web developer might work in a basement, or for the highest valued company in the world. An internet marketer might use common trickery to get your site a higher web ranking, or develop a web presence that becomes your biggest revenue stream.
More mature industries have developed terms that describe the level of quality and expertise you can expect. In the clothing industry, for example, you could make value-priced clothing, off-the-rack clothing, ready-to-wear, fashions, high fashion and haute couture.
There’s nothing wrong with any category and, because they exist, the buyer is more aware of what he or she is dealing with and the clothing maker is not saddled with issues outside of his/her clothing niche.
Not so with web developers. Instead of buyer aware, it is buyer beware. Too often we see things like “web site design - $500.00” and automatically we think that is the value of web design – that web design is the same from one supplier to the next and one, being the cheapest, is a better value than the other
To measure the true value of web design you need to compare the $500.00 design with one that is tailored to your company/product, your goals, your customers and is focused on converting site visitors into paying customers.
Which one will generate more business leads and, ultimately, more revenue?
What is the true value of each site?
The $500.00 site will probably never show a return on your investment. The tailored, focused and business generating site will probably never stop generating a return on investment. If it does, find out why and/or change suppliers.
Don’t think because you have found a “web developer” at an unbelievably low price that you will get the best value for your money.
High Fashion and Web Design - To learn more about this author, visit Max Kalles's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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