Improved Web Performance With SEM
Improved Web Performance With SEM
The result is exponential increases in internet traffic and the vast majority of that traffic flows through search engines like Google, Yahoo, MSN, Ask, etc.. While Google's share of the search engine market is massive (around 70%), there is still heavy competition between the major SE players. Why? Because traffic means business and business means money; lots of it.
With so much at stake, the search engines needed to become more customer focused. It is no longer good enough to list the most popular sites, or the sites that are merely packed with the appropriate keywords.
Relevance is now key and it’s what the search engines look for when a surfer enters a search term. The more relevant the results are to the surfer, the more likely it is that he or she will use that search engine again. So the search engines are spending copious quantities of cash to find ways to better determine the relevance of web sites for any particular search term.
But, what does it all mean for your web site? In a single acronym, SEM, or Search Engine Marketing. Without SEM, your web site might be the most beautiful ever made, with leading edge functionality and everything your customers need - but no one will ever find it. SEM gives your website a presence on the internet.
There are two main components of SEM - search engine optimization (SEO) and paid listings, which, on a search engine results page, take the form of pay-per-click (PPC) listings. A SEM campaign can be just SEO, just PPC, or any combination of the two.
SEO means making your site more relevant to the terms your customers use to find your business through a search engine. Content, lots of pertinent, well-written content, and the number of times other sites link to yours, are among the criteria used by search engines to determine relevance for search terms. For example, if someone searches "men's brown shoes", and your site has a lot of good quality content about men's brown shoes, and other sites are linking to your content because it is so good, then a search engine will rank your site higher than other sites that did not have the content and inbound links.
PPC is a little more straightforward. Your PPC listing appears when someone enters a particular search term. If the surfer clicks on your PPC listing, you pay a predetermined amount to the search engine. For example, your “men’s brown shoes” PPC listing would appear every time someone entered that search term – and you would pay nothinfg for it to be listed. You would only pay if someone clicked on the listing. The more you pay, the higher your PPC listing will appear in the results.
It's not enough to have a great site, you need to create a web presence and SEM is a good way to do it.
Improved Web Performance With SEM - To learn more about this author, visit Max Kalles's Website.
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Long gone are the days when you could simply stoke your web content with keywords and improve your web site's search engine rankings. With the emergence of Web 2.0, the internet is increasingly the primary source of information and communication for anyone with access.
The result is exponential increases in internet traffic and the vast majority of that traffic flows through search engines like Google, Yahoo, MSN, Ask, etc.. While Google's share of the search engine market is massive (around 70%), there is still heavy competition between the major SE players. Why? Because traffic means business and business means money; lots of it.
With so much at stake, the search engines needed to become more customer focused. It is no longer good enough to list the most popular sites, or the sites that are merely packed with the appropriate keywords.
Relevance is now key and it’s what the search engines look for when a surfer enters a search term. The more relevant the results are to the surfer, the more likely it is that he or she will use that search engine again. So the search engines are spending copious quantities of cash to find ways to better determine the relevance of web sites for any particular search term.
But, what does it all mean for your web site? In a single acronym, SEM, or Search Engine Marketing. Without SEM, your web site might be the most beautiful ever made, with leading edge functionality and everything your customers need - but no one will ever find it. SEM gives your website a presence on the internet.
There are two main components of SEM - search engine optimization (SEO) and paid listings, which, on a search engine results page, take the form of pay-per-click (PPC) listings. A SEM campaign can be just SEO, just PPC, or any combination of the two.
SEO means making your site more relevant to the terms your customers use to find your business through a search engine. Content, lots of pertinent, well-written content, and the number of times other sites link to yours, are among the criteria used by search engines to determine relevance for search terms. For example, if someone searches "men's brown shoes", and your site has a lot of good quality content about men's brown shoes, and other sites are linking to your content because it is so good, then a search engine will rank your site higher than other sites that did not have the content and inbound links.
PPC is a little more straightforward. Your PPC listing appears when someone enters a particular search term. If the surfer clicks on your PPC listing, you pay a predetermined amount to the search engine. For example, your “men’s brown shoes” PPC listing would appear every time someone entered that search term – and you would pay nothinfg for it to be listed. You would only pay if someone clicked on the listing. The more you pay, the higher your PPC listing will appear in the results.
It's not enough to have a great site, you need to create a web presence and SEM is a good way to do it.
Improved Web Performance With SEM - To learn more about this author, visit Max Kalles's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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