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Instant Gratification

Written by: Max Kalles

Article Overview: Hate waiting? Especially for business to come your way? PPC ads mean you don't have to wait to put your message in front of qualified prospects.

Instant Gratification

Waiting is never good for business. If a sale is going to happen, the sooner the better.

Unfortunately, doing business on the internet often means waiting. If you have a new web site, Google will not put it on the radar screen until it’s been around for a while. Even after Google decides your site is not fly-by-night, you will need to wait before it moves up in the search rankings to someplace that surfers might actually find it.

If you were good at search engine optimization, you would need to wait six months to a year before your site got a noticeable ranking on Google. Can you wait that long?

Luckily, there’s an option that can get you onto the first page of search results today. Pay-per-click (PPC) advertisements appear along the top and right side of Google search results under a “Sponsored Links” heading. When you click on a PPC ad, even if you are just taking a look-see, the advertiser is charged a small fee. The good news is, if no one ever clicks on the ad, the advertiser pays nothing.

PPC ads mean no waiting to get your message in front of the people who matter – those who are looking for products and services like yours. Most PPC fees are small, less than a dollar, and you can put a limit or your ad spend, so you don’t have to worry about facing an unexpectedly high charge for your ad.

Regardless of how much you choose to spend, the most important part of your PPC campaign is the writing of your ads. PPC ads do not allow any design or graphics, so you have only words to get potential customers to click on your ad.

PPC advertising is increasingly more competitive and surfers will choose the ad that appeals most to them – based on the writing of the ad. It’s a lot of pressure for just a few words, but do it right and your ad will attract the most attention.

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Article Tags: instant gratification, ppc, prospects



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Re: Mobile Marketing - Top 10 trends in the mobile application in 2012 What is most interesting to us mobile marketers is what lands at # 2 and # 3 spots on his list. "Mobile Search", "location-based services," and also, the place n. # 8 is our favorite of my "mobile advertising." last round after this morning's location based on 1020 funding Placecast poster supports the thesis that when it comes to phones, people expect to be able to discover things around them. That makes sense - after all, what good is a mobile device if you can not access the information you need right now? Gartner reports that location services will be "one of the most disturbing in the coming years." Gartner predicts that the LBS user base of 96 million global growth in 2009 to more than 526 million by 2012. "His value to the user high is the result of its ability to meet a variety of needs, ranging from productivity and fullfillment target social networking and entertainment." Mobile Search, which Gartner says is a fundamental purpose "to drive sales and marketing opportunities in the mobile phone," now just need the user experience. Once "the industry improves the user experience of mobile search to get people back again," Gartner predicts it will be the third most popular application in 2012. Getting to # 8, mobile advertising is no joke. Total spending on mobile advertising in 2008 was $ 530.2 million, which Gartner expects to grow to $ 7.5 billion in 2012. "Mobile advertising is an important way to monetize the mobile Internet content, applications and offering free services to end users. The mobile channel will be used as part of the largest advertising campaigns in various media, including television, radio, print and outdoor, "says Gartner. Here's the full top 10 types of future mobile applications, according to Gartner: 1. Money transfer 2. Location Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile health monitoring 6. Mobile Payment 7. Near field communication services 8. Mobile Advertising 9. Mobile Instant Messaging


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