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Is It True About Internet Marketing?

Written by: Max Kalles

Article Overview: Regardless of where your business is regarding internet marketing - offline or its your only marketing channel - you might have heard wildly differing opinions about internet marketing. From "Success" to "Myth", and everything in between, there are no shortage of opinions. So, is what you heard about internet marketing true?

Is It True About Internet Marketing?

We won’t waste your time and make you read the entire article to get the answer, so here it is: Yes, everything you have heard about internet marketing, good or bad, is true.

Now, unfortunately, you have another question to answer, which is: How can everything you hear about internet marketing, good and bad, be true?

If the ultimate purpose of marketing is to improve your company’s revenue, then internet marketing is capable of anything, from being an overhead drain on resources, to creating new revenue streams like your company has never seen.

To discover how this is so, let’s look at why internet marketing might be useful.

Internet marketing can be very cost effective. It starts with your company’s presence on the web, usually in the form of a web site. Many businesses have enough tech knowledge to create a small site in-house. If not, there is an abundance of web development companies that will create a web site for relatively low cost. Even if you choose a proper internet marketing company, you can create your web presence for little more than a four-colour ad in a trade magazine.

The internet is perhaps the most flexible of marketing media. Programs are launched quickly and adjusted even faster. Messages can be tailored to very specific segments; more so than with other marketing media. You can approach customers at any point in their buying cycle. The unprecedented ability to measure customer response, through detailed visitor and user statistics, allows you to fine-tune your marketing for the highest return on investment.

Each day, more of your potential customers use the internet to find products and services like yours. Almost 75% of North Americans, or a quarter of a billion people, use the internet. It’s not just individuals, but businesses are increasingly using the internet to find and research suppliers. In the end, the internet is quickly becoming (if it isn’t already) the primary source for buying decision information for both businesses and consumers.

Not only are customers searching for your company on the internet, they are probably talking about it too. Social media, forums and blogs are among the many ways that consumers pass information to one another on the web. Search for your name, your product or something pertinent to your company and there is a good chance you will find it the subject of a web conversation. Through internet marketing, you can become part of the conversation.

But, what about the bad stuff we spoke of earlier? In a nutshell, each internet marketing advantage can just as easily become a disadvantage. Low cost sites can quickly become money pits. You miss a huge market if your site isn’t found when customers search for your company or products. If you don’t find and participate in the conversations about your business, others will influence the buying decisions of your customers.

In the end, your internet marketing will be what you make of it. Done well, the potential is virtually limitless; done poorly and your company will never benefit.

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Article Tags: internet marketing, marketing channel, marketing media



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Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Diamonds vs. squares - True True - I put on 10 pounds after eating sliced cheese that was endorsed by a wrestler when I was a kid... A diamond shreddie is a lot cheaper than LeBron James - LOL!
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.


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