Make Headlines
 |
Free Download - Instant Gratification By Max Kalles |
If you have done any research into how people read on the web, you will have come across the word “scan”. Large blocks of web copy causes surfers to bolt from a page in search of easier to consume information. They prefer bullet points, highlighted text and short paragraphs; copy they scan to quickly determine if it is appropriate.
“Scanning” copy is nothing new. Readers have always scanned newspaper articles, book chapter titles and report headings looking for the most interesting bits.
However, it is the web surfers who have taken the art of scanning to new levels. Not content to scan just business headlines in the business section, as newspaper readers must, at any given time, web surfers will be scanning a wide variety of information, from the latest video releases, to tomorrow’s weather report, to a Facebook message - all while over-dubbing their latest guitar lick.
Surfers scan web pages at incredibly high speeds and often determine the validity of a web page with a few seconds of landing on it.
What does all this scanning activity mean for companies trying to get their message across on the internet?
You need to make the headlines. Make them short, understandable and engaging.
Headlines are important because they let readers know a little bit about the content. The ease at which web surfers pop around the web makes headlines exponentially more important on the internet. In those few precious seconds that surfers give you to prove your worth, your headline is probably the only thing they will read entirely. You better make it good.
Unfortunately, there’s no secret formula for creating a good headline. Different types of headlines will work for different sorts of information and content. However, there are some basic criteria that, if met, will significantly increase your chance of keeping a web visitor on your page for longer than usual.
Your headlines need to make a connection with your intended audience. Using this article, aimed at owners and operators of SMEs, as an example, most of the target audience will inherently understand the marketing value of publicity, or “making the headlines” and they will have that connection to the headline.
A good headline also gets the reader to read the first line of copy. If this article was titled “Capture Attention with Good Headlines”, readers will be less motivated to read on because the headline has given them a lot of good information – so there is no need for further reading.
It’s been said that headlines are so important, you should spend as much time writing the headline as you did writing the copy. There’s no hard and fast rule, except better headlines get better results.
Make Headlines - To learn more about this author, visit Max Kalles's Website.
Like this article? Share it with your friends
| Article Tags: |
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Max's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Fitness Sales Success Spring Cleaning Termination Suit Top 10 Author Mistakes SEO Today |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
 | ||||
| ||||
|
|
 | ||||
| ||||
|
 | ||||
| ||||
|
|
|
||||||||||||
 |
|
|
|
 | ||||||||||
|
| ||||||||||
|
|
||||||||||