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The Constant Harvest

Written by: Max Kalles

Article Overview: Plan your internet marketing right, nurture the inquiries it generates and enjoy the fruits of your labour.

The Constant Harvest

Think of your internet marketing as a fruit orchard. With the right care, feeding, fertilization and weeding, you’ll have a bountiful harvest, but, only when the time is right. After you pick the fruit, you still have to take care and handle it right for it to ripen. Then you can get the most from your fruit – and start looking forward to the next crop.

It’s just “food for thought” (pardon the pun), but the metaphor works. Your business needs to be set up to convert inquiries into qualified leads and to convert qualified leads into paying customers. Like nurturing seedlings into a crop, this is nurturing inquiries into sales. Your web site needs to be made into fertile ground for this to happen for you on the internet.

Just like the farmer plans his crop, taking into consideration what is in demand, costs, etc., your internet marketing needs to have clearly defined goals. You need to know your audience and where they are in their buying cycle. Then, every element of your internet marketing must help to persuade your customers to take the actions you want them to take.

On your web site, you need to get rd of the weeds, (distractions) and poor soil (bad links). Keep it fertilized with a constant supply of new, well-written and relevant content. Use measurement and analytics to trim and prune your site and marketing campaigns to keep your crop growing steadily.

From when they first arrive, everything a visitor does on your web site should be a step towards conversion. If you manage to get visitors to stay, and give them the confidence that they can find the answers they seek on your site, they will make the ultimate click and convert into a customer. Then its harvest time. Nurturing your online leads can produce amazing results

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Article Tags: conversion marketing, converting leads, internet marketing



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