The Grand Design
The Grand Design
No More “Web-Based” Companies
It is conceivable that the economic conditions will spell the end of “web-based” businesses. Not because anything will happen to them, but the conditions will mean that all companies must become “web-based” to survive and the distinction won’t mean anything.
As crowded as it is now, the internet will take on yet more players, all vying for a shrinking market. A smaller market does not mean fewer consumers, it means they will be more discerning in their purchases and they will use the internet to research and qualify what they buy.
With more competition and the need to provide more information, how is your company going to get attention in the internet crowd?
By design. Consumers are incredibly net savvy now and, with the added need for more product information in tight times, they will make ever faster decisions about which companies to choose. Your web design sets the first impression for web visitors. With decisions to stay on the site, or even buy, made in fractions of seconds, your web design might be the most important part of your site.
Whatever you do, do not rush out and get the latest, slickest design. This isn’t a beauty pageant. When they behold your site, consumers have a very practical purpose. They want to solve a need and the sooner and easier it is for them to understand that your web site offers the right solution, the more likely they will be to convert into customers.
Conversely, if anything about their initial impression causes them to click away, they might never return.
So, there’s a lot riding on your web design. The most successful designs focus on the needs of the visitor, conveys the information they seek and gives them many opportunities to become customers.
Every part of your web site design should focus on converting your visitors. If not, it is probably focused on sending them away.
The Grand Design - To learn more about this author, visit Max Kalles's Website.
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Once we break free from our media-induced state of panic, we can dig in and do what it takes to survive, and maybe even profit, during this economic (choose your favourite: hiccup/downturn/crisis/recession/depression/collapse).
No More “Web-Based” Companies
It is conceivable that the economic conditions will spell the end of “web-based” businesses. Not because anything will happen to them, but the conditions will mean that all companies must become “web-based” to survive and the distinction won’t mean anything.
As crowded as it is now, the internet will take on yet more players, all vying for a shrinking market. A smaller market does not mean fewer consumers, it means they will be more discerning in their purchases and they will use the internet to research and qualify what they buy.
With more competition and the need to provide more information, how is your company going to get attention in the internet crowd?
By design. Consumers are incredibly net savvy now and, with the added need for more product information in tight times, they will make ever faster decisions about which companies to choose. Your web design sets the first impression for web visitors. With decisions to stay on the site, or even buy, made in fractions of seconds, your web design might be the most important part of your site.
Whatever you do, do not rush out and get the latest, slickest design. This isn’t a beauty pageant. When they behold your site, consumers have a very practical purpose. They want to solve a need and the sooner and easier it is for them to understand that your web site offers the right solution, the more likely they will be to convert into customers.
Conversely, if anything about their initial impression causes them to click away, they might never return.
So, there’s a lot riding on your web design. The most successful designs focus on the needs of the visitor, conveys the information they seek and gives them many opportunities to become customers.
Every part of your web site design should focus on converting your visitors. If not, it is probably focused on sending them away.
The Grand Design - To learn more about this author, visit Max Kalles's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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