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The Problem With Your Web Site

Written by: Max Kalles

Article Overview: If the perfect web site exists, we haven't found it. In the mean time, your web site needs all the basics in place and maybe it will be the first to achieve perfection.

The Problem With Your Web Site

“I can get you a better price than that”, said the new car salesman after I inquired about a sticker price. It was the start of a confusing exchange where, as I eventually discovered, to find the best price, I needed to make an offer. I didn’t want to make an offer, I just wanted to know the best price for the car.

On the other end of the spectrum, in a hunt for just the right art for our recently redecorated living room, we found ourselves at an outdoor art show full of artists’ booths, many occupied by the artist. More than once we spotted what seemed to be a likely winner for our room, only to realize the booth was empty, or the artist occupied with her next masterpiece. No one seemed to want to make the sale – none asked for our business.

Both of these stories illustrate what’s wrong with most web sites.

Daily we get requests from clients and potential clients to get higher internet search engine rankings for their web sites. It’s a very smart move because of the consumer shift to web based searches for products and services. More people use the internet to find companies and products than any other single source, including telephone directories.

The importance of search engine optimization can’t be overstated, but it is only half of the equation. Successful SEO will put your web site in front of your customers at exactly the right moment, when they are searching for products and services like yours. Putting it in the right place at the right time means that more of your customers will find their way to your web site.

But then what?

This is the other half of the web site equation where most fail. The first rule of selling is: ask for the sale. On the web, your site is like your salesperson and, as such, it must “ask for the sale” – if not an actual sale, then some call to action.

It’s easy enough, but, like the car dealer, many web sites fail to recognize where the customer is in the buying cycle and push too much for the final sale, failing to give the customer the information he needs to make that decision. Like the artist’s booth, many sites don’t ask for the sale or they do not have a call to action.

In both cases, the greatest SEO strategy in the world will not help. Just like a storefront operation, your web site needs to attract customers and, once there, you need to ask them for the sale.

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Article Tags: internet marketing, seo, website



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What? - Problem fixed. Never mind!
How to get financed - We looked at doing the same thing. Problem is you own the truck out-rite, so most require a add on to your title or release of title to them for liability should you default. Contact Kevin at RV Lending, he assisted us with our stacker transporter, pretty easy to deal with and straight up with the answers before you give all you personal information. Good luck
Getting financed for conversion on an older truck - We looked at doing the same thing. Problem is you own the truck out-rite, so most require an add on to your title or release of title to them for liability should you default. Contact Kevin at RV Lending, he assisted us with our stacker transporter, pretty easy to deal with and straight up with the answers before you give all you personal information. Good luck
Re: Hello from the UK - Hello! What part of the UK are you from? Site looks good, how are you marketing it and what do what want to achieve?
Keyboards and coke - [quote:3b3y75yj]The hardest part is raising the plastic piece above the keyboard without breaking it [/quote:3b3y75yj] Problem is I'm not very "ept" when it comes to mechanical stuff, even as simple as this appears to be. I'm sure if I tried anything like that I'd break something! Oh, well, it's now a glorified DVD viewer and message board reader. Everything works as long as I've got it bookmarked... I just can't type anything! Thank goodness for two computers...


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