Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









The Problem With Your Web Site

Written by: Max Kalles

Article Overview: If the perfect web site exists, we haven't found it. In the mean time, your web site needs all the basics in place and maybe it will be the first to achieve perfection.

Free Download - What Aaron Wagschal Taught Me About Saying Thank You By Max Kalles
Name: Email:

The Problem With Your Web Site

“I can get you a better price than that”, said the new car salesman after I inquired about a sticker price. It was the start of a confusing exchange where, as I eventually discovered, to find the best price, I needed to make an offer. I didn’t want to make an offer, I just wanted to know the best price for the car.

On the other end of the spectrum, in a hunt for just the right art for our recently redecorated living room, we found ourselves at an outdoor art show full of artists’ booths, many occupied by the artist. More than once we spotted what seemed to be a likely winner for our room, only to realize the booth was empty, or the artist occupied with her next masterpiece. No one seemed to want to make the sale – none asked for our business.

Both of these stories illustrate what’s wrong with most web sites.

Daily we get requests from clients and potential clients to get higher internet search engine rankings for their web sites. It’s a very smart move because of the consumer shift to web based searches for products and services. More people use the internet to find companies and products than any other single source, including telephone directories.

The importance of search engine optimization can’t be overstated, but it is only half of the equation. Successful SEO will put your web site in front of your customers at exactly the right moment, when they are searching for products and services like yours. Putting it in the right place at the right time means that more of your customers will find their way to your web site.

But then what?

This is the other half of the web site equation where most fail. The first rule of selling is: ask for the sale. On the web, your site is like your salesperson and, as such, it must “ask for the sale” – if not an actual sale, then some call to action.

It’s easy enough, but, like the car dealer, many web sites fail to recognize where the customer is in the buying cycle and push too much for the final sale, failing to give the customer the information he needs to make that decision. Like the artist’s booth, many sites don’t ask for the sale or they do not have a call to action.

In both cases, the greatest SEO strategy in the world will not help. Just like a storefront operation, your web site needs to attract customers and, once there, you need to ask them for the sale.

Related Articles
  3 Simple Steps To Effective Online Marketing Videos! ~CASH MAGNET
  Just Because You Don’t Want To Hear It, Doesn’t Mean It Isn’t True
  Vulnerability in Adobe Flash leaves Twitter users info prey for hackers
  The Biggest Component Necessary to Build Your Online Business
  SEO - What is SEO?

Home > Marketing > Max Kalles > The Problem With Your Web Site
Article Tags: internet marketing, seo, website

About the Author: Max Kalles
RSS for Max's articles - Visit Max's website

Max Kalles is a partner and conversion marketing specialist with Orange Digital Marketing.  Small business marketing has become increasingly competitive.  It is no longer just a matter of having a website and getting ranked in the search engines.  In any given industry many companies rank at the top.  The companies that generate leads and sales online are the ones that find a way to be unique by communicating a clear and strong marketing message to their potential customers.  Max helps businesses develop their marketing strategy online using a proven 6 step approach to online success.  With a repeatable process that is customized for each industry he is able to generate results for your business.  Orange Marketing provides services in web design, development, search engine marketing, social media strategies, consulting, hosting, maintenance, and support.  

Click here to visit Max's website
Dashed Line

More from Max Kalles
The Problem With Your Web Site
Theyre Talking About Your Competition
The Constant Harvest
Happy Landing Happy Customers
Improved Web Performance With SEM


Related Forum Posts
What? What? - Problem fixed. Never mind!
How to get financed How to get financed - We looked at doing the same thing. Problem is you own the truck out-rite, so most require a add on to your title or release of title to them for liability should you default. Contact Kevin at RV Lending, he assisted us with our stacker transporter, pretty easy to deal with and straight up with the answers before you give all you personal information. Good luck
Getting financed for conversion on an older truck Getting financed for conversion on an older truck - We looked at doing the same thing. Problem is you own the truck out-rite, so most require an add on to your title or release of title to them for liability should you default. Contact Kevin at RV Lending, he assisted us with our stacker transporter, pretty easy to deal with and straight up with the answers before you give all you personal information. Good luck
Re: Hello from the UK Re: Hello from the UK - Hello! What part of the UK are you from? Site looks good, how are you marketing it and what do what want to achieve?
Keyboards and coke Keyboards and coke - [quote:3b3y75yj]The hardest part is raising the plastic piece above the keyboard without breaking it [/quote:3b3y75yj] Problem is I'm not very "ept" when it comes to mechanical stuff, even as simple as this appears to be. I'm sure if I tried anything like that I'd break something! Oh, well, it's now a glorified DVD viewer and message board reader. Everything works as long as I've got it bookmarked... I just can't type anything! Thank goodness for two computers...


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What If You Had a 100% Success Rate?

Top 5 Qualities in an Outsourcing Company

2011 Global Brand Trends Letter

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.