They're Talking About Your Competition

Guest post by: Max Kalles
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What Aaron Wagschal Taught Me About Saying Thank You - By Max Kalles

A recent google search for “conversation marketing” yielded over 33,000,000 results. The term long ago reached buzzword status, but, unlike most buzzwords, it refered to the latest iteration of something that pre-dates marketing it self – word-of-mouth or, more simply, people relating their experiences to each other.

Even before it became a marketing tool, word-of-mouth influenced the success of most businesses. With the emergence of online social media as community gathering places, word-of-mouth marketing, under the guise of conversation marketing, viral marketing, buzz marketing, etc., becomes exponentially more accessible, powerful and profitable.

But, after clicking on a sampling of the results from my “conversational marketing” search, none of them mentioned the competition. Clearly, listening to what your customers have to say about your company and products is important. But, so is what they say about your competition. Social media, forums, blogs, etc., are perhaps as good a source of competitive information as you’ve ever had.

It’s a known tactic for retailers, small and large, to visit their competitors’ locations to check on prices, merchandising, customer service, etc.. Now the click of a mouse accomplishes the same thing. But the internet allows you to take scouting the competition to a new level by giving you an ear on what their customers say.

Imagine knowing what customers liked or disliked about your competition; why they bought, why they went elsewhere. Among other things, you can use the information to help develop your marketing strategy, key messages and product offering.

But, don’t forget, your competition reads these posts too, and now they are scouting you!

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What Aaron Wagschal Taught Me About Saying Thank You - By Max Kalles

About the Author: Max Kalles

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Max Kalles is a partner and conversion marketing specialist with Orange Digital Marketing. Small business marketing has become increasingly competitive. It is no longer just a matter of having a website and getting ranked in the search engines. In any given industry many companies rank at the top. The companies that generate leads and sales online are the ones that find a way to be unique by communicating a clear and strong marketing message to their potential customers. Max helps businesses develop their marketing strategy online using a proven 6 step approach to online success. With a repeatable process that is customized for each industry he is able to generate results for your business. Orange Marketing provides services in web design, development, search engine marketing, social media strategies, consulting, hosting, maintenance, and support.
Click here to visit Max's website.

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