To Blog or Not to Blog
Most SMEs understand the importance of an internet presence and using the net to attract and convert customers. Blogging does both of these very well. Many entrepreneurs have used blogs to make their businesses successful and a few of them are now better known for and make more money from their blogs than from their businesses.
No wonder many of us are considering blogs. But why do so many leave it at that, just a consideration. The answers are varied, but consistent among them is that blogging takes far more effort than is apparent. For proof, look no further than the blogscape littered by blogs, begun in earnest and abandoned after two or three posts.
To start getting a better idea of what is involved in blogging, you need to stop thinking that writing a blog is blogging. A periodic instalment for your blog is one small part of the whole blogging process. Instead of thinking of blogging as maintaining a journal, think of it as maintaining relationships within a community.
Right away you will begin to understand that this is not something you can do whenever the mood strikes, or once a month, or once a week, but probably needs almost daily attention. Just like any community, things will regularly and rapidly change in your blogging community and, any time away is like spending time on a desert island – when you return, you will be out of touch.
If you manage to get over the time commitment thing, you are ready to consider more of the how-tos of blogging. Among other things, participating in a blogging community means regularly reading and responding to other blogs, researching your blog posts and participating in related forums and other media (YouTube, Facebook, etc.) where pertinent discourses might be happening.
Blogging can quickly consume more time than you are ready to commit and time management is a definite asset. With persistence, something valuable to say and a little luck, the payoff for your blogging efforts can be huge – just ask all those bloggers who started as entrepreneurs.