To Blog or Not to Blog
To Blog or Not to Blog
No wonder many of us are considering blogs. But why do so many leave it at that, just a consideration. The answers are varied, but consistent among them is that blogging takes far more effort than is apparent. For proof, look no further than the blogscape littered by blogs, begun in earnest and abandoned after two or three posts.
To start getting a better idea of what is involved in blogging, you need to stop thinking that writing a blog is blogging. A periodic instalment for your blog is one small part of the whole blogging process. Instead of thinking of blogging as maintaining a journal, think of it as maintaining relationships within a community.
Right away you will begin to understand that this is not something you can do whenever the mood strikes, or once a month, or once a week, but probably needs almost daily attention. Just like any community, things will regularly and rapidly change in your blogging community and, any time away is like spending time on a desert island – when you return, you will be out of touch.
If you manage to get over the time commitment thing, you are ready to consider more of the how-tos of blogging. Among other things, participating in a blogging community means regularly reading and responding to other blogs, researching your blog posts and participating in related forums and other media (YouTube, Facebook, etc.) where pertinent discourses might be happening.
Blogging can quickly consume more time than you are ready to commit and time management is a definite asset. With persistence, something valuable to say and a little luck, the payoff for your blogging efforts can be huge – just ask all those bloggers who started as entrepreneurs.
To Blog or Not to Blog - To learn more about this author, visit Max Kalles's Website.
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Most SMEs understand the importance of an internet presence and using the net to attract and convert customers. Blogging does both of these very well. Many entrepreneurs have used blogs to make their businesses successful and a few of them are now better known for and make more money from their blogs than from their businesses.
No wonder many of us are considering blogs. But why do so many leave it at that, just a consideration. The answers are varied, but consistent among them is that blogging takes far more effort than is apparent. For proof, look no further than the blogscape littered by blogs, begun in earnest and abandoned after two or three posts.
To start getting a better idea of what is involved in blogging, you need to stop thinking that writing a blog is blogging. A periodic instalment for your blog is one small part of the whole blogging process. Instead of thinking of blogging as maintaining a journal, think of it as maintaining relationships within a community.
Right away you will begin to understand that this is not something you can do whenever the mood strikes, or once a month, or once a week, but probably needs almost daily attention. Just like any community, things will regularly and rapidly change in your blogging community and, any time away is like spending time on a desert island – when you return, you will be out of touch.
If you manage to get over the time commitment thing, you are ready to consider more of the how-tos of blogging. Among other things, participating in a blogging community means regularly reading and responding to other blogs, researching your blog posts and participating in related forums and other media (YouTube, Facebook, etc.) where pertinent discourses might be happening.
Blogging can quickly consume more time than you are ready to commit and time management is a definite asset. With persistence, something valuable to say and a little luck, the payoff for your blogging efforts can be huge – just ask all those bloggers who started as entrepreneurs.
To Blog or Not to Blog - To learn more about this author, visit Max Kalles's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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