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Web Design - Little Things Make a Big Difference

Written by: Max Kalles

Article Overview: Web design doesn't have to be expensive, but it should never look cheap. Fortunately, a few small basic elements will make sure your web design stand up to the critical test.

Web Design - Little Things Make a Big Difference

It doesn’t matter whether you pay $500, $5,000 or $50,000 for your web design. There are good and bad designs at every level. The $500 site might look great and have the needed functionality and the $50,000 site might not perform any better.

Regardless of which level of web design you choose, there are a few small design elements to look for that will help your design have more success. Your web design is the online face of your company. Notice we said “your design” and not “your homepage”. If you have a proper internet marketing strategy, (you don’t?), many of your web visitors will not enter your site through your homepage.

That’s the first element of a good design; versatility that reflects your brand across a variety of landing pages on your site. In other words, each page on your site should have a similar “wow” factor as your homepage.

Another element that helps your design is the absence of elements. Overcrowding is the downfall of many sites. White space is needed between elements to allow them to “breathe”, that is, exist on their own. Too close together and the viewer isn’t able to see elements independently of each other and they become muddled.

Cliches are usually counter to good writing, but a picture truly speaks a thousand words on a web site. All of your web visitors scan your web pages as they arrive, for most that is all they will ever do. An image is easy for the scanner to consume. Many of your visitors will not read most of your copy, many will not click on your links and many will not take your call to action – but they all will look at an image on your page.

Scanning also makes your headlines very important. It’s the first and often only thing visitors will read. They will use the contents of the headline to decide whether they should read more or click away. Therefore, a good headline will keep visitors on your site motivate them to read more.

Any web design that is strong on all pages, is balanced by whitespace, features an image that speaks to the visitor and a headline that captivates them can’t be all bad, regardless of what you pay for it.

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  Things to do before you hire a web design company
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  Correlation in price and quality of web design

Article Tags: basic elements, critical test, web design



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