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Web Design - Little Things Make a Big Difference

Written by: Max Kalles

Article Overview: Web design doesn't have to be expensive, but it should never look cheap. Fortunately, a few small basic elements will make sure your web design stand up to the critical test.

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Web Design - Little Things Make a Big Difference

It doesn’t matter whether you pay $500, $5,000 or $50,000 for your web design. There are good and bad designs at every level. The $500 site might look great and have the needed functionality and the $50,000 site might not perform any better.

Regardless of which level of web design you choose, there are a few small design elements to look for that will help your design have more success. Your web design is the online face of your company. Notice we said “your design” and not “your homepage”. If you have a proper internet marketing strategy, (you don’t?), many of your web visitors will not enter your site through your homepage.

That’s the first element of a good design; versatility that reflects your brand across a variety of landing pages on your site. In other words, each page on your site should have a similar “wow” factor as your homepage.

Another element that helps your design is the absence of elements. Overcrowding is the downfall of many sites. White space is needed between elements to allow them to “breathe”, that is, exist on their own. Too close together and the viewer isn’t able to see elements independently of each other and they become muddled.

Cliches are usually counter to good writing, but a picture truly speaks a thousand words on a web site. All of your web visitors scan your web pages as they arrive, for most that is all they will ever do. An image is easy for the scanner to consume. Many of your visitors will not read most of your copy, many will not click on your links and many will not take your call to action – but they all will look at an image on your page.

Scanning also makes your headlines very important. It’s the first and often only thing visitors will read. They will use the contents of the headline to decide whether they should read more or click away. Therefore, a good headline will keep visitors on your site motivate them to read more.

Any web design that is strong on all pages, is balanced by whitespace, features an image that speaks to the visitor and a headline that captivates them can’t be all bad, regardless of what you pay for it.

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Home > Marketing > Max Kalles > Web Design Little Things Make a Big Difference
Article Tags: basic elements, critical test, web design

About the Author: Max Kalles
RSS for Max's articles - Visit Max's website

Max Kalles is a partner and conversion marketing specialist with Orange Digital Marketing.  Small business marketing has become increasingly competitive.  It is no longer just a matter of having a website and getting ranked in the search engines.  In any given industry many companies rank at the top.  The companies that generate leads and sales online are the ones that find a way to be unique by communicating a clear and strong marketing message to their potential customers.  Max helps businesses develop their marketing strategy online using a proven 6 step approach to online success.  With a repeatable process that is customized for each industry he is able to generate results for your business.  Orange Marketing provides services in web design, development, search engine marketing, social media strategies, consulting, hosting, maintenance, and support.  

Click here to visit Max's website
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