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Why Web Content is King

Written by: Max Kalles

Article Overview: Many business owners feel that it's good enough for their company's web site to use a great design and well written content to inform visitors about the company and its products. Having an effective web site is important, but it is wasted if your customers can't find the site when they search for your company on the internet. That's where web content comes in.

Why Web Content is King

“Web content” is one of those rare internet terms that most of us can understand, but why is it so important? While it’s tempting to believe that a nice web site, with content that talks about the company, lists products and services and has a “Contact Us” page, is all your company needs on the internet, it’s far from true.

Obviously, a web site is important, but the even the best web site is useless if its potential customers cannot find it.

The vast majority of customers use search engines to find what they are looking for on the internet. When a customer enters a search term, the search engine returns a list of sites that are relevant to the search term, with the most relevant site listed first. The more relevant your site is for a particular search term, the higher it will be listed in the search engine results and the higher the chance the customer will click on it.

Relevance is important to search engines because, in essence, it is their product. A search engine’s customers are your customers who use the search engine to find your company. When customers enter a search term, the search engine wants to deliver a list of the best links, the ones that customers will find most relevant to their search. The more successful the search engine is at listing relevant links, the more chance there is that customers will get the satisfaction of finding what they are looking for and the more likely they will be to use the search engine again.

That’s where web content comes in. Search engines use the content of your web site, or other content that your company has on the web, to determine the relevance of your site to a given search term.

Sheer volume alone will be enough to get your site listed over a similar web site with less content. But, quantity without quality is a sure ticket to the bottom of the listings.

It all means that lots of quality content will improve your internet profile; but you’ll probably need more content than you think.

Remember, search engines return listings that are relevant to a search term. The implication is that businesses need lots of quality content for every term – or at least the major ones – that customers might use to find their company or products. For example, if you are a shoe retailer, your customers might search for “shoes”, “ladies footwear” or “winter boots”. You need quality content that is relevant to each term if you want your company to have a high listing for each term.

Another criterion search engines use to determine relevance is the number of links a site receives from other web sites. The reasoning is, if your site receives a lot of links from other sites, your content is more interesting and worthwhile than a similar site that gets no links. The more high quality content you have on your site, and elsewhere on the internet, the more links your site will receive and the higher it will rank on search engine results.

And that’s why web content is king.

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Article Tags: business owners, great design, web content



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Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
Ron Popeil Interview - Evan, a recommendation for a Profile interview - Ron Popeil the TV infomercial product and upsell King. Thanks!
Re: How can I promote my site? - Content is the best important thing to promote site in my opinion...
Re: Quote of the Day - "You get in life what you have the courag - My favourite scripture in the Bible is Matthew 7:7. "Ask, and it shall be given you; seek, and you shall find; knock, and it shall be opened unto you:" King James 2000 Version


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