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Where is Your Customer in the Buying Cycle? - Click To Read Article
Most people don’t realize that where your customer is in the buying cycle is going to affect what information they are looking for. By understanding this concept you are able to give them the appropriate information they need, and increase the chances of turning them into a customer.
A simple call to action - Click To Read Article
If the purpose of your website is to turn traffic into customers then you need to have a call to action on every page. If you do not ask then the answer is always no. Learn how to use the easiest call to action, your phone number, to get your customers to take action.
Selling to Different Customers - Click To Read Article
Each customer uses different criteria when making a buying decision. The fact that a salesperson can understand this criteria and help the customer make that buying decision, is why a good salesperson does so well. But what do you do when you’re trying to sell without a salesperson. This article will show you how to create the same sales experience on your website to increase sales.
Converting Web Customers - Where's the Rub? - Click To Read Article
What if you owned a store and shoppers started disappearing before your eyes. For web marketers, it's not a scene from a bad horror movie, but a common reality. Potential web customers can opt out of the conversion process at the click of a button. Fortunately, there's a way to give the story a happy ending.
Search Engine Optimization is not always the answer - Click To Read Article
Most small businesses believe that if they can bring enough traffic to their website, it will be successful. Unfortunately this is not the case. While traffic is important, the ability to convert that traffic into paying customers is more important.
Is It True About Internet Marketing? - Click To Read Article
Regardless of where your business is regarding internet marketing - offline or its your only marketing channel - you might have heard wildly differing opinions about internet marketing. From "Success" to "Myth", and everything in between, there are no shortage of opinions. So, is what you heard about internet marketing true?
Why Web Content is King - Click To Read Article
Many business owners feel that it's good enough for their company's web site to use a great design and well written content to inform visitors about the company and its products. Having an effective web site is important, but it is wasted if your customers can't find the site when they search for your company on the internet. That's where web content comes in.
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Max Kalles
(Visit Max's Website)
Max Kalles is a certified internet
consultant and conversion marketing
specialist with WSI. He has presented at
internet conferences around the world, and
his workshops and seminars have helped
hundreds of business owners improve the
results from their website. If you would
like to attend a virtual or local seminar
please visit www.si
mplifytheinternet.com
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