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Max Kalles Articles



What Aaron Wagschal Taught Me About Saying Thank You

How two simple words can change everything. What I learned from a customer Aaron Wagschal of Innopex Limited.

The Power of Trust

Trust is essential in our lives as it is backbone that holds society and our interpersonal relationships together. We have to understand trust and how to build and maintain it in our lives.

Instant Gratification

Hate waiting? Especially for business to come your way? PPC ads mean you don't have to wait to put your message in front of qualified prospects.

FAQ Facts

The ubiquitous FAQ page helped forge a unique identity for the internet. However, it may no longer be relevant for your web site.

Web Design - Little Things Make a Big Difference

Web design doesn't have to be expensive, but it should never look cheap. Fortunately, a few small basic elements will make sure your web design stand up to the critical test.

Internet Marketing - A Matter of Balance

Like any engine, your internet marketing strategy needs to be kept well tuned and properly balanced to achieve its best performance levels.

Minimalism, the Economy and Web Design

Minimalism is once again trending through design circles. Many suspect that the economic downturn is the reason, but, could it be web design?

Everything You Do

There's a lot more to a brand than a "swoosh".

The Problem With Your Web Site

If the perfect web site exists, we haven't found it. In the mean time, your web site needs all the basics in place and maybe it will be the first to achieve perfection.

Beat the Path for Your Customers

Traditional marketing is sometimes said to "push" customers to your business. On the internet, you must "pull' customers to your business by laying down a path in front of them that leads to what they seek.

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About the Author: Max Kalles

RSS for Max's articles - Visit Max's website
Max Kalles is a partner and conversion marketing specialist with Orange Digital Marketing.  Small business marketing has become increasingly competitive.  It is no longer just a matter of having a website and getting ranked in the search engines.  In any given industry many companies rank at the top.  The companies that generate leads and sales online are the ones that find a way to be unique by communicating a clear and strong marketing message to their potential customers.  Max helps businesses develop their marketing strategy online using a proven 6 step approach to online success.  With a repeatable process that is customized for each industry he is able to generate results for your business.  Orange Marketing provides services in web design, development, search engine marketing, social media strategies, consulting, hosting, maintenance, and support.  
Click here to visit Max's website.
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More from Max Kalles
Why Web Content is King
To Blog or Not to Blog
What Aaron Wagschal Taught Me About Saying Thank You
Selling to Different Customers
Is It True About Internet Marketing


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