Max Kalles Articles

Why Web Content is King - Click To Read Article
Many business owners feel that it's good enough for their company's web site to use a great design and well written content to inform visitors about the company and its products. Having an effective web site is important, but it is wasted if your customers can't find the site when they search for your company on the internet. That's where web content comes in.

Where is Your Customer in the Buying Cycle? - Click To Read Article
Most people don’t realize that where your customer is in the buying cycle is going to affect what information they are looking for. By understanding this concept you are able to give them the appropriate information they need, and increase the chances of turning them into a customer.

Web Design - Little Things Make a Big Difference - Click To Read Article
Web design doesn't have to be expensive, but it should never look cheap. Fortunately, a few small basic elements will make sure your web design stand up to the critical test.

To Blog or Not to Blog - Click To Read Article
Blogging is a great way to promote your business on the internet. But, make sure you know what's involved before you start.

They're Talking About You - Click To Read Article
Word-of-mouth is prospering on the web. Now, instead of telling ten people about a bad experience, disgruntled customers, right or wrong, can tell the entire world. You need to have your say.

They're Talking About Your Competition - Click To Read Article
Social media takes conversation marketing to a new level. But it also lets you scout the competition like never before.

The Problem With Your Web Site - Click To Read Article
If the perfect web site exists, we haven't found it. In the mean time, your web site needs all the basics in place and maybe it will be the first to achieve perfection.

The Grand Design - Click To Read Article
The economic situation could mean the end of web-based businesses as a separate entity and the beginning of your own internet company. You better know what is the most important part of web sites.

The Constant Harvest - Click To Read Article
Plan your internet marketing right, nurture the inquiries it generates and enjoy the fruits of your labour.

Social Media Means Business - Click To Read Article
If you've heard the term, but are still not clear on the implications of social media, you should learn fast.

Search Engine Optimization is not always the answer - Click To Read Article
Most small businesses believe that if they can bring enough traffic to their website, it will be successful. Unfortunately this is not the case. While traffic is important, the ability to convert that traffic into paying customers is more important.

Selling to Different Customers - Click To Read Article
Each customer uses different criteria when making a buying decision. The fact that a salesperson can understand this criteria and help the customer make that buying decision, is why a good salesperson does so well. But what do you do when you’re trying to sell without a salesperson. This article will show you how to create the same sales experience on your website to increase sales.

Shelter From the Storm - Click To Read Article
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)

Need an Economic Stimulus Package? - Click To Read Article
Wouldn't a little "economic stimulus" help you get through the down turn?

Minimalism, the Economy and Web Design - Click To Read Article
Minimalism is once again trending through design circles. Many suspect that the economic downturn is the reason, but, could it be web design?

Make Headlines - Click To Read Article
On the web, headlines are often all you have to get your message across.

Is It True About Internet Marketing? - Click To Read Article
Regardless of where your business is regarding internet marketing - offline or its your only marketing channel - you might have heard wildly differing opinions about internet marketing. From "Success" to "Myth", and everything in between, there are no shortage of opinions. So, is what you heard about internet marketing true?

Internet Marketing - A Matter of Balance - Click To Read Article
Like any engine, your internet marketing strategy needs to be kept well tuned and properly balanced to achieve its best performance levels.

Instant Gratification - Click To Read Article
Hate waiting? Especially for business to come your way? PPC ads mean you don't have to wait to put your message in front of qualified prospects.

Improved Web Performance With SEM - Click To Read Article
Every business needs a great site, but your site is nothing if your customers can't find it.

High Fashion and Web Design - Click To Read Article
Perhaps more than most other industries, it's folly to mistake lowest price for best return on investment when it comes to internet marketing and web design.

Happy Landing, Happy Customers - Click To Read Article
If your home page is the only place for customers to land on your web site, you might be missing a lot of business.

Everything You Do - Click To Read Article
There's a lot more to a brand than a "swoosh".

FAQ Facts - Click To Read Article
The ubiquitous FAQ page helped forge a unique identity for the internet. However, it may no longer be relevant for your web site.

Enhance Your Value - Click To Read Article
Figuring out the value of things can be difficult sometimes.

Effort Can be a Problem - Click To Read Article
Customers will not go out of their way to find you. Your place of business and your web site have to be located where your customers can find you easily. On the street and on the web, it's all about location, location, location.

Crisis, What Crisis? - Click To Read Article
Internet marketing has grown exponentially through the good times of recent years, but, as traditional marketing budgets often take a hit in a crisis, how will web marketing perform in the current situation?

Converting Web Customers - Where's the Rub? - Click To Read Article
What if you owned a store and shoppers started disappearing before your eyes. For web marketers, it's not a scene from a bad horror movie, but a common reality. Potential web customers can opt out of the conversion process at the click of a button. Fortunately, there's a way to give the story a happy ending.

Bullets to the Rescue - Click To Read Article
If your web site copy is too "chunky", you might be losing visitors. It's time to use bullets.

Beat the Path for Your Customers - Click To Read Article
Traditional marketing is sometimes said to "push" customers to your business. On the internet, you must "pull' customers to your business by laying down a path in front of them that leads to what they seek.

A simple call to action - Click To Read Article
If the purpose of your website is to turn traffic into customers then you need to have a call to action on every page. If you do not ask then the answer is always no. Learn how to use the easiest call to action, your phone number, to get your customers to take action.


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