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Scott Van Wagner Articles

Guest post by: Scott Van Wagner

Situational Analysis for Social Media - Click To Read Article
This article proposes a model for situational analysis for social media strategic planning

Social Media Strategic Planning - Click To Read Article
This article proposes a process for strategic planning related to social media.

Marketing and Business Sustainability - Click To Read Article
This article attempts to identify the relationship between Marketing and Business Sustainability

The Evolution of Competition - Click To Read Article
This article deals with the evolution of cmpetition and some thought as to the future direction of competition.

Developing a Value Proposition - Click To Read Article
This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer.

Your Personal Positioning Statement - Click To Read Article
This article also ran in the Torontojobs.ca magazine and covers how to go about positioning yourself when job hunting. A strong personal positioning statement is a multi purpose tool that can aid in your job hunt.

Developing a VIsion Statement - Click To Read Article
This article provides information related to the process of developing and supporting a Vision Statement. The intent of the article is to provide details as to the nature, communication, and support of Vision Statements.

Developing a Creative Strategy - Click To Read Article
This article deals with the development of a creative strategy related to marketing communications. It provides a practical step-by-step approach to establishing a creative strategy.

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About the Author: Scott Van Wagner
RSS for Scott's articles - Visit Scott's website

Scott Van Wagner is a native of Toronto and a graduate of Ryerson University. He is a marketing expert, with a strong sense of commitment to the needs of his clients and believes that marketing must start with the customer. Scott teaches sales and marketing at colleges and universities across the province. He shares his experience through story telling, helping those in need of marketing strategies to relate and remember what they learn. Scott has strengths in strategic planning, business development, and communications. He has a wide range of contacts. He loves to read, and enjoys pulling ideas together to create new concepts. He is a true entrepreneur.

Click here to visit Scott's website Dashed Line

More from Scott Van Wagner
Developing a Creative Strategy
Developing a VIsion Statement
The Evolution of Competition
Your Personal Positioning Statement
Situational Analysis for Social Media


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