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Why email marketing is the right answer for your business

Guest post by: Sarah Haines

Article Overview: The DMA thinks that email marketing is "a hero for troubled financial times" and tell us that 90% of companies already use it. If you aren't already, why should you be using email marketing?

Why email marketing is the right answer for your business

The DMA (Direct Marketing Association) tells us that 90% of companies use email marketing and they describe email marketing as the new hero for troubled financial times. Email marketing will only continue to grow with most companies increasing spend on this aspect of their marketing year on year. It all sounds great, but why is email marketing the answer for your business? There any many ways that email marketing stands out when compared to traditional direct marketing, here are the three main areas:

Its cheaper, in fact email marketing is the cheapest form of direct marketing. You will often have the ability to start out with email marketing on a smaller scale and grow as your confidence with the medium grows.

Great Return on Investment, no other type of direct marketing will offer the same sort of ROI as email marketing. The fact that email marketing is typically so cheap makes it easier to show great ROI, but the flexibility of the medium also has an impact. The ability to create email marketing campaigns']);"> targeted email marketing campaigns means you can tailor communication to suit the needs of your customers. You can keep existing customers up to date on your current offers at the same time as maintaining your relationship with them. Although you can get it wrong, a well executed email marketing campaign should show great returns on your investment. You dont have to go it alone on your first email marketing campaigns, expert advice is available.

Performance measurement, you can track the success of every stage of an email marketing campaign, making it more measurable than any other form of direct marketing. You are able to track every opened email, every click, every email shared right through to the sale. Having operated a well managed email marketing campaign you will miss the level of accountability of other forms of direct marketing.

As well as seeing positive results from your email marketing campaign, you will be able to quickly identify areas that were unsuccessful. This knowledge is invaluable when looking to improve results of future email marketing campaigns.

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Article Tags: email marketing company, email marketing UK, targeted email marketing campaigns



Related Forum Posts
Re: Email Marketing Benefits - Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service: - Automatic subscribe and unsubscribe. - Automatic removal of bad email addresses. - Automatic message delivery. - Message sending speed and flow control. - Message personalization. With such an email marketing software, you will get a great enhancement in business or e-commerce.
Re: Email Marketing, Permission Based - Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers!
Re: How can I promote my site? - [quote="WayneLifestyle":1kf6nhch]You need to comment on YouTube,blogs, Forums, Facebook marketing, Twitter marketing, Google+ marketing, Yahoo answer marketing, email marketing to promote your site.[/quote:1kf6nhch] You can outsource these tasks if you don't have the time to do them
Re: Email Marketing, Permission Based - [quote="topeyinka":c0jwwo97]Thanks for this great informative post. I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing. If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work. Cheers![/quote:c0jwwo97] Offering a strategic mailing system and high quality content is much more important to me than a double opt in option. Offering something of value and not overloading your mailings is a long term plan to use email marketing effectively. A double opt in is over in the beginning - nothing long term and ongoing. I'd prefer opting in once and give me the option to opt out if the content isn't good enough. Shri
Re: What i hate... - Hi Anelly, Like the others, I only answer email from people know, and to those who look honest and legit. When I receive emails I don't know, I will answer only to those who came from my contact form on my website and to PMs, unless it is spam.


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