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15 Reasons to Have a Facebook Page

Guest post by: Lisa Larter

Article Overview: There are many reasons to have a Facebook page. Tech savvy consumers are using the deep search option on Facebook to find way more than just friends. Make sure they find you! Don't let anyone say, "I can't believe you aren't on Facebook yet!"

15 Reasons to Have a Facebook Page

Remember how popular being in the Yellow Pages once was? It was practically impossible to have a successful business without a listing in there.

Now, it's all about Facebook Pages. That is the place your business needs to be today.

Don't believe it? Here are 15 reasons why Facebook Pages are the best way to market your business:

• 1. It is free. It does not cost you anything to set up a page and you control the content that you post.
• 2. People can "self select."This means you do not have to do any accepting for them to see your page. They just click the "Like" button and they are part of your community.
• 3. No cap on how many people like your page. With a personal profile there is a cap of 5000 friends. With Facebook Pages, you can have millions of people connected to you.
• 4. You can share your page, and the pages of others, via your personal profile. This makes it easy for people who like your page to share it with others, and should be good incentive for you to always provide great content.
• 5. The door to communication opens up. By adding the Facebook "Like" box to your website, it iseasy for you to connect in two places with people who visit your site.
• 6. You can advertise your page. You certainly can't advertise your personal profile - that would be a bit odd.
• 7. You can offer simple signups.Adding anemail opt-in box to your site or blogcan make it easy for people to subscribe to your newsletter.
• 8. You can get people to subscribe via their mobile device. That means they can "like" your page by texting 32665 to the name of your page. You can also request to receive page updates by SMS, by clicking on "receive updates via SMS" on the page.You must register your cellular number with Facebook for this to work.
• 9. Be seen! If you own a physical business, you can connect your page to a venue so when people check in using Facebook Places your company shows up.
• 10. Focus your marketing. Once you connect your page to the correct venue, you can also take advantage of Facebook Deals and offer specials to people for checking into your establishment.
• 11. Keep your private life private. You never have to worry about privacy issues because your page is all about your business.
• 12. Make it easy to find you. You can set up a custom URL once you have 25 people who like your page and use this page to share with others.
• 13. Customize what others see. You can customize your page and add really cool tabs using sites likeFacebook Tab Site and really stand out in the crowd.
• 14. Get an important message out to everyone fast. You can take advantage of other marketing tools, such as sending a message to all fans, once in a while if you want. You can't email all your friends on Facebook at one time easily.
• 15. Track your results. You get free reporting on how your page is doing.

There are many reasons to have a Facebook page. Tech savvy consumersare using the deep search option on Facebook to find way more than just friends.Make sure they find you! Don't let anyone say, "I can't believe you aren't on Facebook yet!"

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Article Tags: facebook, page, tips



Related Forum Posts
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Facebook Fan Pages - I have a Facebook Fan Page for my business, Solo-E.com. But my efforts at really getting it going (getting new fans, promoting discussion/interaction, etc.) have been, I'll admit, half-hearted. The biggest reason? I hardly ever visit the fan pages of other solo entrepreneurs, even those that I hugely admire. How about you? Do you regularly visit fan pages? What draws you to them, if you do visit? If you do have a Fan Page, what has your experience been with making it successful? How do you even measure that success??
Re: Facebook -- personal vs. business? - [quote="DaveGilbert":p04ea6ji]Facebook use to be a good resource however they have clouded the sites usefulness by allowing too many games on there, these days it is more of a gamers forum than a social site or a business venue[/quote:p04ea6ji] Dave, I think it may depend on who your Facebook Friends are. I have plenty of friends who seem to game...but they don't post it on their profile (or at least it doesn't appear in my newsfeed). However they do generate useful business discussions on Facebook that I participate in. Not advertising or even as formal as a blog (which are already quite informal, in my opinion, compared to articles for instance), but business mixed with the personal discussion that I, as a solopreneur, find useful. [quote="Mal Tindle":p04ea6ji]If I could go back to Facebook and register separately I would do it but as you say I don't think that is possible.[/quote:p04ea6ji] Mal, You *can* create a fan page for your business, separately from your personal profile. I know many folks who have both and direct business folks to their page, myself included. They also have had success driving traffic to their fan page with Facebook Page Ads; and from there driving fans to their blog, etc. No formal study, just my anecdotal observations...
Page Rank Changes - Hi Kevin - there is a lot of speculation as to why so many websites lost Page Rank. A few new sites that I've been following also got Page Rank for the first time. Every time Google does a Page Rank update there are websites that get caught in the crossfire and have to work to get their rankings back up!
Re: Facebook Advertising? - [quote="Mal Tindle":25hdpg8a] One slight query I have is that when I want to place an ad or update the site etc I get a pop up that I am not allowed to do it on this page, I have to switch to "myself" to do this then come back. Is this right as it seems a bit counter productive to have to keep switching to 'Mal Tindle' then back to the business site, hmmmm, [/quote:25hdpg8a] Hi Mal - when you're on your Page, go to Edit Page (top right), click on Your Settings, and check off the first box - mine says "Always comment and post on your page as EvanCarmichael.com, even when using Facebook as Evan Carmichael." This way you don't have to keep switching back. Good luck! I'm glad you were able to get set up so quickly!


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