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Guest post by: Stephanie Meacham Become an Author

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You're in charge of a big launch for a new brand of snack food – the hottest thing to hit the shelves since chips in a can. You've got a great product, now you need to generate a bit of buzz, and fast. Thankfully, that's just what inflatables do. Coupled with a corporate race sponsorship, inflatable product replicas can give a much needed boost to your marketing campaign.

1. They're visible. How many ads do you encounter every day. Fifty? One hundred? More than that at a NASCAR race, for sure. After a while, they all blur together in a dizzying mess. That's why inflatables work so well. They're large and unique, so when they appear in a parking lot or on a rooftop, people take notice.

2. They're attention grabbing. If you're not taking consumers by the hand and introducing them to your product, they will never give you a second look. A new bag on a shelf – even with the best eye-level placement money can buy – will go unnoticed. There's just too much competition. Greet a crowd of hungry NASCAR fans with a 20-foot-tall replica, though, and now you'll see some heads turn.

3. They're interesting. That inflatable product replica is a great start, but to really get the crowd revved up, pair it with samples and coupons. Now you've got a consumer who will seek out your brand because he's ready to buy.

4. They give you a chance to get personal. In massive crowds, you've got about five seconds to make an impression. Handing out tasty samples of your new product from the shadow of an inflatable bag of chips increases your odds of being remembered later, when the buying decision is made.

5. They're fun! Race fans are enchanted by the sight of giant-sized advertising balloons. For more punch, combine a product replica with an inflatable batting cage where visitors compete for coupons, free products, or other prizes. That's a winning combination that will stay in the minds of customers long after you've packed up and gone home.

Inflatable product replicas are made from durable materials, so they stand up to NASCAR race tracks all across the U.S. You can use them repeatedly, no matter where your marketing campaign takes you. They're quick to set-up and quick to take down, and can be easily handled by one or two people.

Supersize your hot new product in inflatable form, and watch your sales take off faster than Tony Stewart at the Daytona 500. Maybe they'll even name a race after you.

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