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Stephanie Meacham Articles

Guest post by: Stephanie Meacham

3 Ways to Make Outdoor Events User-Friendly - Click To Read Article
Outdoor events, in and of themselves, are special just because they take place outside. What many event coordinators may forget is that outdoor events require special care in several areas to ensure visitors remain comfortable and have fun.

Franchise Marketing with Custom Inflatables - Click To Read Article
Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can’t expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It’s up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community. Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others.

Effective Visual Marketing with Inflatables for Themed Events - Click To Read Article
Want to know the one thing that causes themed events to fail miserably? Not carrying the theme throughout every aspect of the affair. If your charity is hosting a Mexican night, you'll want to do more than simply serve tacos and play mariachi music. You'll want to infuse every element of the event with all things Mexican.

Successful Corporate Race Sponsorships with Inflatable Product Replicas - Click To Read Article
You're in charge of a big launch for a new brand of snack food – the hottest thing to hit the shelves since chips in a can. You've got a great product, now you need to generate a bit of buzz, and fast. Thankfully, that's just what inflatables do. Coupled with a corporate race sponsorship, inflatable product replicas can give a much needed boost to your marketing campaign.

Get Participants' Attention at Sporting Events with Inflatable Pylons - Click To Read Article
When you’re coordinating a race or a sporting event and you need to get the attention of the participants, big and bold is the only way to do it. You can’t politely tap them on the shoulder and say, “Hey! The finish line is this way.” Boundaries need to be clearly marked, routes must be obvious to runners with serious cases of tunnel vision and, corporate sponsors’ banners must be visible. Regardless of the type of event, inflatable pylons are heavy-duty multitaskers.

Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours - Click To Read Article
If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. When you stand apart from the crowd, you open the door for floods of prospects

Rooftop Advertising with Inflatables Offers Big Impact in Small Packages - Click To Read Article
These days, your advertising dollar has to work hard. Your customer’s attention is being pulled in a hundred directions, and the competition for her time – and money – is fierce. What you need is a big presence with the power to captivate and charm an audience. That’s where inflatable rooftop advertising really shines.

Inflatable Arches Add Fun to Cause Based Racing Events - Click To Read Article
When you need an entrance – or an exit – custom inflatable archways mark the route in a highly professional manner. From corralling runners, to guiding visitors to the festival gate, to serving as a photo opp, inflatable arches light the way like beacons. And, because they are brandable, your sponsors get great exposure at the event and in the media.

Easy and Effective Event Marketing with Portable Trade Show Booths - Click To Read Article
Have you ever watched a trade show manager at work? Shipping manifest in one hand and cell phone pressed to her ear, she tried to bring order out of chaos. Scanning a crowded exhibit hall for a late display vendor, she watches the clock as the limited time available for set up slips away and a critical part of her booth remains AWOL. If you've ever been that unlucky manager you know the helpless feeling of depending on others to make your display pop. But opt for inflatable and portable trade show booths and you might just find your next event is stress free.

Inflatable Stage Props: The Flexible Choice for Concerts, Theater & TV Shows - Click To Read Article
Whether you're producing a rock concert, a theatrical performance or a television show, props are major elements in the mix. Coming up with everything needed to make the stage interesting and inviting to your audience can send you running from one corner of the world to another. And when finding a readymade purple dragon wearing a tutu proves insurmountable, you turn to expensive artists who develop something crafted from wood, metal or hard plastic. (A nightmare to ship from city to city.)

Custom Inflatable Colons Take the Scary Out of Screenings - Click To Read Article
There are certain things the vast majority of the population is extremely uncomfortable talking about. Included on that short list are changing their diets, their in-laws coming to visit and cancer. (The in-laws are probably the most intimidating of the three!) In order to converse with people about these and other awkward topics, you have to navigate around the emotional brick wall. Do you work for a gastroenterology practice, health product provider or cause marketing agency? If so, you’re no doubt constantly on the lookout for ways to communicate with people about colon cancer and screenings in a nonthreatening manner that is also fun, educational and maybe a bit entertaining as well.

3 Product Launch Ideas Designed to Deliver Primo Results - Click To Read Article
There are literally hundreds of thousands of new products launched every year. The enormous task of bringing these products to the attention of the public falls in the laps of business owners and/or marketing directors. Your choices for promotion may seem obvious. There's the traditional mass mailing. You could opt for a coupon insert in the local papers. Or you could break the mold and add one (or all) of these 3 product launch ideas to the mix and see primo results.

The Failsafe Way to Create Buzz for a New Product Launch - Click To Read Article
Buzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenomenon of everyone chattering about your new product than "buzz"?

The Science of Getting More Traffic to Your Trade Show Booth - Click To Read Article
Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements that perform well online or in print can also pull top performances with trade show displays.

3 Ways to Gain More Exposure with Event Marketing - Click To Read Article
Fairs, conventions, trade shows… events such as these have many things in common, but one stands far above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said than done with thousands of people milling about.

3 Grand Opening Ideas that Set the Stage for Your Business - Click To Read Article
While there are no firm statistics, professionals have noticed that the majority of businesses that close within the first two years did not have an official grand opening event. Those same pros continue to surmise that if you create a successful grand opening, you'll set the pace for the weeks and months ahead.

7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events - Click To Read Article
Creating goodwill. Giving back. Celebrating your community. They'll travel home with visitors and serve as a repeated reminder of your organization or cause.

3 Ways to Boost Team Spirit and Attendance with Inflatables - Click To Read Article
Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues decline; concession stand income is reduced, and sponsors lose interest. Inflatables get fans fired up about all sorts of sports.

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons - Click To Read Article
Parades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that goes back well over a century. But savvy business owners and organization managers will take note of one fact: A parade equates to a captive audience. And don't we all just love a captive audience?





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