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Jim McCraigh Articles
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| Guest post by: Jim McCraigh |
Competing With Price-Smart Strategy or Business Suicide? - Click To Read Article
Can you achieve a true competitive advantage by having the lowest price in your market segment? And once you've established that position, can you defend it against price cuts by bloodthirsty rivals? And is it a viable business growth strategy? Read on to find out!
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About the Author: Jim McCraigh RSS for Jim's articles - Visit Jim's website Jim McCraigh has been a principal of Business Growth Strategies since 1987. He is the author of numerous books including "How to Write Words that Sell" and "Successful QuickBooks Consulting". Mr. McCraigh also has extensive train-the-trainer and workshop experience, having presented and/or organized over 350 workshops/teleclasses over the last 24 years. As a past executive member of the National Speakers Association, Jim has addressed live audiences across the U.S. on a variety of marketing and public relations issues. Mr. McCraigh has been a guest instructor for such institutions as The U.S. Small Business Administration, JFK University, Dalhousie University (Canada), The National Speakers Association, National Association of Leasing Agents, National Association of Professional Organizers, Sun MicroSystems, The Ken Blanchard Companies, Grupo Provincal Nacional SAB (Mexico) The One Page Business Plan Company and Prudential Insurance. He also writes for the Direct Marketer's Digest. Click here to visit Jim's website Competing With PriceSmart Strategy or Business Suicide |
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