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How to Write Effective Emails And Drive Traffic
| Guest post by: Dhaval Joshi |
Article Overview: With email marketing nearing a fever pitch, one of the only tactics that will separate your email from others is the way in which it’s written.
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Free Download - Best Survey Marketing Ever By Dhaval Joshi |
How to Write Effective Emails And Drive Traffic
For those who are lovers of language
(glossophiliacs), this article is really about writing captivating
email content that is both intriguing and financially effective.
With email marketing nearing a fever
pitch, one of the only tactics that will separate your email from
others is the way in which it’s written.
Your content is your message, and a
poorly constructed email can’t relay clearly what you are trying to
get across.
Also, it’s not a matter of slapping
together content and pray for the best. Though your content may be
written in a playful manner, it doesn’t mean that the writing
process is also playful.
So, to ensure that your next email
campaign has effective content, here are some quick tips.
One
Writer, One Voice
Depending on the size
of your company, consider having a dedicated person or team of
staffers that work entirely on creating your emails. Without a
dedicated team, you’ll lose control of how your content is written.
Every person has their own unique voice, the way in which they write,
and so by limiting access to your emails, you’ll have better
control over the tone and pitch.
Also, it keeps the content
consistent with your other marketing strategies and the mission of
your company.
Write
Actively, Not Passively
Active sentences
are zingy and often have a bit of flair, where passive sentences are
dull and lifeless. To write actively, try to start your sentences off
with a noun or verb, and use adverbs for spice.
Passive
sentences are written in past tense (like this sentence!). The past
isn’t alive, where the future is limitless.
Can you spot
other passive sentences in this blog? (Hint: there are 4). Remember
that language is fun, and don’t be afraid to write something
deliciously devious.
Formatting
Though
this seems counterintuitive, but formatting is critical to
constructing effective emails. From poorly laid out content to
danglers, the visual impact of your email is almost as important to
its overall effectiveness as the message.
Amplify your great
content with great design. Danglers, that single word on its own
little line, scream amateur. Never litter your email with danglers.
Other Expert Tips
-
Grammar and
Spelling
Seriously, even the best writers and marketers
make these mistakes. Some of the most common grammatical mistakes
include improper punctuation like misusing commas. Also, watch out
for “there,” “they’re” and “their,” and “your” and
“you’re.”
-
Streamline Your Prose
Most
writers over-write, meaning, they try to cram as much in a sentence,
paragraph or article. One of the best tricks to ensure that your
prose is snappy and effective is to cut a percentage of your words.
Yes, this sounds scary and hard, but it really words. Force yourself
to go through your writing with a big, fat red pen, ridding yourself
of excess. Try to steamline your prose by at least 10%.
-
Avoid Jargon
You
may know what you’re saying when you’re dropping technical terms
or jargon in your email, but, chances are, your subscribers may not.
Avoid using terms that need explanation. If you can’t write it
without using jargon, then you’re not a very good writer.
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Article Tags:
Bulk Email,
Email Markeitng,
Email Marketing Service
About the Author: Dhaval Joshi
RSS for Dhaval's articles - Visit Dhaval's website
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. SimplyCast's all-in-one solution helps users automate email, survey, event, SMS, fax, Twitter and autoresponder marketing needs to effectively reach customers on their preferred mode of communication.
The company was established to form one of the first multi-channel marketing solutions companies on the Internet. The SimplyCast suite of interactive marketing solutions allows businesses to send personalized emails, conduct surveys, manage events, track website links and have access to Blacklist Monitor, a blacklist email IP monitoring service.
For more information about SimplyCast interactive marketing solution, including our free 750 contact-based plan, visit http://www.simplycast.com or call 1.877.312.4979 begin_of_the_skype_highlighting 1.877.312.4979 end_of_the_skype_highlighting.
Click here to visit Dhaval's website
More from Dhaval Joshi
Email Marketing Best Practices Email List Building Strategies
How to Write Effective Emails And Drive Traffic
Part 1 How to Pick the Best Email Marketing Software
Part 2 How to Select the Best Email Marketing Software For Your Business
Know the Right Email Marketing Software For Your Business
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Re: Quote of the Day - "Have the courage to follow your heart an
- [quote="GT Bulmer":102twzd2]Hi, Evan:
I haven't yet managed to capitalize on the longings of my heart as successfully as Jobs did[/quote:102twzd2]
Hi GT - I woke up thinking about this post and I have a challenge for you for May if you're up to it.
Here it is: Write the blog post / article you were born to write. Write something that you can pour your heart and all your passion into. Write something where you can change the life of the person reading it. Write something where if you look back in 10 years you'll be really proud of what you created.
Can you do that?
I'd love to read it (and I bet a lot of others will too!)
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- Thanks Evan!
I just changed one of my business goals from setting up a video site on Traffic-Geyser to:
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Re: Awesome Resource: Instapaper
- So far the only thing I use the filters for is to send all the safelist emails I get to a folder. It currently has over 386,000 emails in it.
This is a really good tip though. I need to start utilizing it. Emails eat up too much of my time right now.
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- LOL, I spoke too soon. Within a few hours of my post, Alexa updated the Traffic Rank on the toolbar. Note however that the 3 month Traffic Rank on Alexa.com has still not been updated...
Re: Awesome Resource: Instapaper
- [quote="billgelwick":3jk3d6mn]This is a really good tip though. I need to start utilizing it. Emails eat up too much of my time right now.[/quote:3jk3d6mn]
It's probably the biggest single productivity issue for most entrepreneurs!
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Seriously, even the best writers and marketers make these mistakes. Some of the most common grammatical mistakes include improper punctuation like misusing commas. Also, watch out for “there,” “they’re” and “their,” and “your” and “you’re.”
Most writers over-write, meaning, they try to cram as much in a sentence, paragraph or article. One of the best tricks to ensure that your prose is snappy and effective is to cut a percentage of your words. Yes, this sounds scary and hard, but it really words. Force yourself to go through your writing with a big, fat red pen, ridding yourself of excess. Try to steamline your prose by at least 10%.
You may know what you’re saying when you’re dropping technical terms or jargon in your email, but, chances are, your subscribers may not. Avoid using terms that need explanation. If you can’t write it without using jargon, then you’re not a very good writer.
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About the Author: Dhaval Joshi RSS for Dhaval's articles - Visit Dhaval's website The company was established to form one of the first multi-channel marketing solutions companies on the Internet. The SimplyCast suite of interactive marketing solutions allows businesses to send personalized emails, conduct surveys, manage events, track website links and have access to Blacklist Monitor, a blacklist email IP monitoring service. For more information about SimplyCast interactive marketing solution, including our free 750 contact-based plan, visit http://www.simplycast.com or call 1.877.312.4979 begin_of_the_skype_highlighting 1.877.312.4979 end_of_the_skype_highlighting. Click here to visit Dhaval's website Email Marketing Best Practices Email List Building Strategies How to Write Effective Emails And Drive Traffic Part 1 How to Pick the Best Email Marketing Software Part 2 How to Select the Best Email Marketing Software For Your Business Know the Right Email Marketing Software For Your Business |
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