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Jim Burns Articles

Guest post by: Jim Burns

B2B Marketing and Sales Truisms - Click To Read Article
Marketing and sales must operate within new realities that are identified by new truisms. These in turn, dictate changes to traditional marketing and sales methods that organizations of all size must address. A mindshift is the first step, followed by different strategies and plans, process and expertise. Those who embrace these truisms are prepared for a real advantage, even over larger competitors who are typically slower to respond.

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About the Author: Jim Burns
RSS for Jim's articles - Visit Jim's website

Jim Burns is founder and co-founder of two marketing and sales enablement companies. Avitage (audio-video-montage) helps B2B marketing and sales professionals grow revenue by using customer relevant messages, content and delivery methods to create value and an effective buying experience for customers. PrivateSalesCoach helps sales professionals win more business faster through better key opportunity selling strategies. This lowers pipeline risk and provides sales actions that positively impact sales results. Sales people and their managers receive an objective assessment for each key opportunity of where they are strong and weak in five key selling dimensions. Jim has been a leader in content marketing, developing a process that enables marketing, and even sales professional tailor video so they are relevant to specific customers -- even customers of one. This leverages the content publishing engine process he developed that shifts content creation from periodic, random acts of point productions, to a continuous process of publishing content for multiple purposes, audiences and media formats, in each creation project. Jim is a graduate of the College of Holy Cross in Worcester, Massachusetts and has an MBA from Babson in Wellesley, MA. Visit Jim’s blog (http://salesvpi.avitage.com) or connect with him on LinkedIn (http://www.linkedin.com/profile/view?id=179881).

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B2B Marketing and Sales Truisms


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