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10 Reasons Text Message Marketing Works for Small Businesses

Guest post by: Henry Textingly

Article Overview: Text message marketing can be a very effective and engaging strategy to add to your marketing mix.

10 Reasons Text Message Marketing Works for Small Businesses

Here are 10 reasons why you should use text message marketing:

1. Cellphones are on deck at all times. Google says 91% of the population has a cell phone. In other words, your customers don’t leave home without their cell phone. This saturation ensures your customers will get the message sooner than email or social media. Additionally, most text messages are opened within 5 minutes.
2. Less PC and more mobile device. According to recent research, mobile devices will pass PCs in usage by the year 2013. This means you can bring promotions, deals and important updates to your customers with one simple text.
3. B2B marketing expected to grow. It’s expected to grow from $26 million to $106 million in the year 2014. Using mobile communications such as texting makes it easier for businesses to communicate with each other.
4. SMS Marketing is cost efficient. Text marketing is less expensive than using direct mail or traditional advertising.
5. Customers feel appreciated. SMS marketing doesn't allow for fluff. It's the easiest way to get to the point and still connect with customers. Plus, there’s exclusivity in text messaging – it’s one to one instead of one to many.
6. A great way to advertise. Texting allows you to target your advertising like no other medium. You can make the conversation relevant only to the customers it affects.
7. Mobile coupons. Mobile coupons are with your customers wherever they may go. Encouraging text marketing keeps the deals on their phones and you top of mind.
8. Marketing is immediate. Instead of waiting for ads to run, direct mail to print, get business in the door today with text messaging.
9. You will know who you are advertising to. Texting allows you to pinpoint who your customers are, unlike newspapers, online ads or email marketing. When you send the message, you know it is received by your customer.
10. Opt-in marketing. Consider text messaging permission to market. When a customer opts in, they want to hear from you. And, that’s the most powerful marketing of all.

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Article Tags: mobile marketing, small business marketing, sms marketing, text message marketing, textingly



Related Forum Posts
Re: Email Marketing Benefits - Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service: - Automatic subscribe and unsubscribe. - Automatic removal of bad email addresses. - Automatic message delivery. - Message sending speed and flow control. - Message personalization. With such an email marketing software, you will get a great enhancement in business or e-commerce.
Startup Challenges - Kevin - it's a great read - you should pick it up! John - what kind of services are you offering? Your signature says "Providing Big Business Resources to Small Businesses" I have always found big companies to be hard to work with and slow to make decisions but smaller companies are more risk-tolerant and understand the online world.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Voice SMS - Ashish, Is this a Voice message that will be converted to Text and then sent via sms so that the recipient is reading text?
Re: Those Annoying Telemarketers - When I was making phone calls I received 2 different messages that really stood out... Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person. Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though. I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.


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