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5 Text Message Marketing Tips for Pet Spas and Groomers

Guest post by: Henry Textingly

Article Overview: This week’s business is local pet spas and groomers. SMS marketing and customer service gives customers the benefit of deals and information (such as a last minute opening) on their phone.

5 Text Message Marketing Tips for Pet Spas and Groomers

Here are five ideas for getting more customer numbers for pet spa text marketing:

1. Doggie/kitty info cards. Make it a point to keep your furry clients info up-to-date. Use info cards to capture all relevant customer information or simply have your receptionist capture it at drop-off. Ask on the card or in person if they would like to be notified of last-minute appointments and deals via text message.
2. Ready for pickup. Most groomers give the client a courtesy call to let them know their pooch is ready for her doggie birthday party. Now, you can send a quick text or send out a group text to the morning clients.
3. Discounts. When your clients do opt-in, give them a discount for referring a friend to your text updates. A free nail clipping or discounted half day stay is a nice incentive to share the conversation.
4. Premium package. Make an offer they can’t refuse. Pick a day to promote the premium package upgrade. Offer the upgrade – for free – to customers who opt-in on the spot. Nothing gets tails wagging and clients texting like a free upgrade.
5. Business cards. Use a business card with a QR code and instructions for opting in to receive text message updates on your business card. Attach it to the receipt or pet report at checkout. This is also a great time to discuss the benefits of your text marketing program.

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Article Tags: mobile marketing, pet groomers, small business marketing, sms marketing, text message marketing



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