Tweet

Text Message Marketing – Is it Better for Consumers’ Health?

Guest post by: Henry Textingly

Article Overview: How you can keep consumers healthy with text marketing.

Text Message Marketing – Is it Better for Consumers’ Health?

Are You Giving Customers a Headache with Social Media?

I don’t think I’m alone in this overload. Messages are everywhere for me and for your customers. We have ads, emails, Tweets, Facebook updates, videos, and more competing for our attention – every day, thousands of times a day.Social media will definitely help you attract the attention of some consumers. However, you won’t get everyone all the time. Consumers are not always plugged into you. So, you have to wave a message, status update, Tweet or even a stuffed pig (I’ve done this) to get them to focus on you for an instant. And, you have to repeat this cycle – constantly. Hence, the headache.

Texting – Proven Healthier Communications That’s why texting is such a different part of the marketing mix. Consumers are typically plugged into their phones, but they can respond to texts on their terms. They don’t have to filter as they do with social media.And, now texting may be better for your health. Especially now that the World Health Organization says talking on cell phones may increase the risk of cancer by adding cell phone radiation to their list of “possible carcinogens.”

Texting – Reducing the Risk of Cancer? Interestingly, texting helps alleviate this risk. In a follow-up story to the WHO announcement, CNN says “many mobile phone manufacturers advise customers to keep the phone at least a fraction of an inch away from their body when it's transmitting data.”Plus, the report says cell phone users are not talking nearly as much as they are texting.

Consumers Like Texting More, Anyway According to a J.D. Power & Associates survey, consumers only made 21 calls or voicemail checks in a 48-hour period. In contrast, those surveyed reported sending and receiving 55 text messages in the same time period. This potential bad news is good for those thinking of adding SMS messaging to the marketing mix. Social media, email and traditional marketing are still important, but adding a channel – texting – is healthier and reaches your customer where they are – in chats on their phone.Here are a few ideas for making the most of this health news with texting:

1. Make it a paper or digital campaign. Use your other channels (paper, social media and e-mail) to announce that texting is healthier than talking. Ask your customers to text you instead of call for healthy deals.
2. Text the news of health. Is your shop or restaurant known for healthy goods? Text the news that text alerts are better for your health. Offer a special for new text subscribers.
3. Use the preference angle. Your text signup promotion campaign could look like this: “Sick of going to Twitter or Facebook to get deals? Get text alerts instead. It’s less work on you, after all.”

Related Articles
  The fastest way to get feedbacks from customers is now possible with text message marketing
  Text Messaging & The Telephone Answering Service
  Make Your Marketing Personal
  ASAP Brand Test: What Word Describes Your Brand?
  How Marketing Today Is Much Like 2,500 Years Ago
  Advantages of sending free sms in India
  10 Reasons Text Message Marketing Works for Small Businesses
  What Is Text Message Advertising and Should You Be Doing It?
  Steps to creating your Need Statement
  How Are Mobile Devices Changing The Small Business Marketing Scenario?
  Mobile Marketing-Positives & Negatives.
  5 Text Message Marketing Tips for Pet Spas and Groomers
  Polish your localized SEO for Google Local Voice Search
  What is Visual Voicemail
  5 Ways to Use Text Messaging to Get More Clients Online
  I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
  NetQuote Low Cost Health Insurance | Health Insurance Company Guide
  Bust the Recession With Mobile Marketing.
  Do You Know Who Your Customers Really Are & How to Reach Them?
  Radio Text Messages on a New Frequency

Article Tags: mobile marketing, small business marketing, sms marketing, text message marketing, textingly



Related Forum Posts
Re: Email Marketing Benefits - Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service: - Automatic subscribe and unsubscribe. - Automatic removal of bad email addresses. - Automatic message delivery. - Message sending speed and flow control. - Message personalization. With such an email marketing software, you will get a great enhancement in business or e-commerce.
Voice SMS - Ashish, Is this a Voice message that will be converted to Text and then sent via sms so that the recipient is reading text?
Re: Those Annoying Telemarketers - When I was making phone calls I received 2 different messages that really stood out... Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person. Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though. I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: MUST READ: Rules & Guidelines for Review My... - That's a pretty good mock review without ever having to buy one of those things. I think it's a good angle that they have with the diet program but not enough positioning to make it standout or justify that $100+$40. Consumers look for value these days.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Good News Travels Fast

Ten Ways to Make Blogging Work for Your Business

When the Going Gets Tough, the Tough Log On

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.