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Beyond Intentions

Guest post by: Robert Middleton

Article Overview: When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business.

Beyond Intentions

When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business.

It's quite common for Independent Professionals to be so worried about being rejected, doing the wrong thing, offending someone, being comfortable or being "too out there" that there isn't much room to remember what marketing is really about:

"Getting your message out there as widely as possible so that you can serve as many people as you can in the most effective and creative ways imaginable."

So why aren't you...

Consistently improving the messages on your web site so that they communicate powerfully about what you can do for your clients? Instead you put up with a half-baked design and pages with ten bullet points that communicate virtually nothing.

Being in touch with your clients and prospects on a regular basis - ideally every single week - with an eZine or monthly with a mailed newsletter? Instead, you get busy on a project and forget to stay in touch for several months and wonder why the pipeline has dried up.

Speaking, writing articles, delivering teleclasses and becoming a force to be reckoned with? Instead, you're playing it safe, not sticking your head out too far, afraid you might be subject to criticism or ridicule.

It's very easy to come up with reasons why not. I've heard hundreds of them. The thing to realize is that these are all just negative intentions holding you back from realizing your true intentions.

You know, the intentions to make a difference in the world, to really matter, to make an impact, to change something for the better. Instead, we sell out more often than not and do what is "reasonable and acceptable."

It doesn't have to be that way. Time to get back to that daily intention, that powerful act of creating and say to yourself every morning: "This is something that WILL HAPPEN. I don't know how yet, but I'll find a way." Don't you think that's a more fulfilling, enlivening way to run your life and business?

The More Clients Bottom Line: "This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one; the being thoroughly worn out before you are thrown on the scrap heap; the being a force of nature instead of a feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy." - George Bernard Shaw

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Article Tags: goals, intentions, marketing plan, marketing plans, marketing strategies, marketing strategy, small business marketing, vision



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