Two Huge Marketing Things

Here it is, the end of another year.

I hope you've had a good year, created new intentions and possibilities and gone past self-imposed limitations.

If you focused on those two areas, it's likely that you attracted more clients, made more money and had more fun in your business.

It's important to look at the big things in marketing that matter, instead of worrying about the little mistakes. But even more important are these two HUGE THINGS: Intentions and Limitations. Intentions first:

Creating Intentions

Imagine it's twenty or thirty years from now. You're retired and you're reviewing your accomplishments, the mark you've made on the world. Would you be fulfilled and satisfied or would you feel somewhat disappointed with yourself?

Perhaps this doesn't matter to you; I know it doesn't to many people. They are waiting for retirement and the opportunity to finally relax and take it easy. If so, all power to you.

But for me, that's like death. Once Duke Ellington was asked when he was going to retire. His response was, "Retire to what?" Instead, he kept composing and performing music to the end of his life. Duke, and others like him are my inspiration.

Ellington was always thinking of the next composition. For me, it's the next project, the next product, the next program. That's where life is, where fulfillment resides.

How about you?

What do you intend to create this year? Forget about New Year's resolutions. A waste of time. Think one hundred times bigger: What oceans are you going to cross, what buildings will you erect, whose lives will you change?

This is what I intend for the upcoming year:

1. Complete my book on marketing

2. Fill my next Marketing Mastery Program with 20 people

3. Grow my Marketing Club to 1500 members

4. Launch my new Marketing Ball software

That should keep me busy! And the only thing that can get in the way is my limited thinking. Anything external is really not an issue. Which brings me to the second HUGE THING:

Going Past Self-Imposed Limitations

Some time a few months ago I let go of a belief that I'd been holding onto for years: "Nobody else can do what I do as well as I can." I was literally addicted to that one. And if that was true, how could I ever certify anyone to lead my programs? I couldn't.

But without anything really changing except realizing that this belief was utter nonsense, I created my "Marketing Coaches Certification Program" in just a few weeks.

What beliefs are you addicted to that are holding you back from realizing your intentions? As long as you remain attached to them, they will shape your current reality as they always have.

Are they about how much money you can earn?

Are they about how successful you can be?

Are they about your capability as a marketer?

Are they about the difference you can ultimately make?

And what if those beliefs weren't really true at all? Take a few minutes to seriously question them:

Are they really true? What's the consequence of thinking them? What if you couldn't think them anymore? What would you do differently? How would your results change?

Kind of boggles the mind if you start to question these insidious self-imposed limited beliefs. But if you do, your intentions just may start to look and feel more real than ever.

The More Clients Bottom Line: What will you make of next year? It will all hinge on the intentions that you create and your ability to question (and go beyond) your self-imposed limitations.

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