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Robert Middleton Articles

Guest post by: Robert Middleton

Two Huge Marketing Things - Click To Read Article
Another year is drawing to a close, a new year about to begin. I hope that this year has taught you many things, such as moving beyond your insecurities, conquering your self-imposed limitations and mastering your fear of failure. As you go into this new year, there are two things I want you to keep in mind. Read on to see what I mean.

The Mailing Challenge - Click To Read Article
A lot of time and energy can go into your mailings. Along with a lot of stress.This article covers four things you must avoid in your mailings and four things you must do if you are to get any response at all.

Forget the Little Mistakes - Click To Read Article
One thing you need to learn upfront is that making mistakes aren't going to sink your business. However, sitting in your living room making a million preparations to prevent mistakes, collapses businesses every day. So get out there. Try your idea. Mess up here and there. And read about others who admit their mistakes, here.

Bet Your Car - Click To Read Article
So many times during my conference calls, I ask my listeners to state their intentions. And most happily do so. But when I check back in one or two weeks, they have hit a snag or gotten off track, and the intention lies untouched. So the next time I speak to them, I ask them to bet me their car. If they don't fulfill their intention within a given time frame, I get their vehicle. See what happens next.

The Most Important Marketing Principle - Click To Read Article
I am frequently asked what the most important marketing principle is. Is it marketing tactics? Marketing material? Those two things are very important. But there is one key ingredient to having a business or a product that flourishes. You can do everything exactly the same as the top independent professional. But without this one factor, you will not be as successful as you hope to be.

Give Them a Taste - Click To Read Article
So you have taken the initiative to approach a Stranger and make them into a Prospect. Now, to make them into a Client. It's important to realize that a Prospect doesn't usually get very interested, let alone excited, about using your services, until they have a deeper sense of who you are and what you can do for them. Giving them an Experience accomplishes this. What do I mean by "Experience?" Read on to find out.

Crossing the Grand Canyon - Click To Read Article
One of the most important steps in growing a client base is keeping connected with your contacts on an individual level. All it takes is a follow-up call, which can be done at various times throughout your relationship with your client. However, you have to admit that many of you just do not make that call, therefore letting business slip through your fingers. This is what I refer to as "The Grand Canyon."

A Seven-Step Model for Marketing Professional Services - Click To Read Article
Marketing is a process. It's not a random series of activities, but an organized step-by-step process. This article gives you the seven main steps you need to go through to get a new client.

Risking by Not Risking - Click To Read Article
When marketing your business, there are always mistakes to be made. And while some mistakes can be avoided by learning proper marketing techniques, there is one mistake that many of you will make. Are you aware that by not taking a risk...by not putting yourself out there...that you are taking the biggest risk of all? Learn what I mean, here.

The Power of a Thank You - Click To Read Article
With today's technological advances, there is so much that is done for us. Our computers save important documents, our iPads remind us of important dates and birthdays, our phones keep track of our daily schedules, the Internet allows us to send emails. But perhaps it's time to do away with the auto-responders, and to instead take thirty seconds out of your day to write a personal reply to someone who has contacted you.

Trust is a Story - Click To Read Article
Trust in your relationship with your clients and prospective clients is important. But how you earn their trust might surprise you. It is not in the way you handle your business over time, though that is definitely important. Trust is earned almost from the start. It's in the words you speak, the way you deliver the story behind your business, the reason for your product. It's the visuals on your website, the way you present yourself.

Fire, Ready, Aim Marketing - Click To Read Article
Are you guilty of this next small (but not so minor!) mistake? Reading article after article, soaking in all the tips, ideas and great marketing material, and then not implementing what you've learned. You and I both can learn a lot from George Huang, who retired from being a very successful plastic surgeon to become a professional coach. Here, he shares with us the "marketing rules" he broke to get his results

Journey of a Fearless Marketer - Click To Read Article
Fearless Marketing. What do you think when you read that? Do you think it's an obtainable reality that you only need strive for? Or do you think it's a pipe dream, some fantasy concept in a fantasy world? I'm here to tell you that fearless marketing is absolutely a reality, and if you will take the time to learn these simple steps, it will become your reality.

The Questions Behind the Questions - Click To Read Article
With all the difficult things we tackle while attempting to master our marketing skills, being asked, "What is it that you do?" should be one of the easier questions to answer. Correct? If only that were true! How we answer that question can make or break our future with a potential client/customer. Learn how to hold their attention in this article.

Beating the Competition - Click To Read Article
There are a lot of worries and stresses when starting your own business, or marketing your product and abilities. At some point, the "competition" might cross your mind and cause you some worry. I have unfortunately noticed a lot of people out there with a "beat the competition" mindset. But hear me when I say, there is no need to beat out your competition. Learn here a much healthier approach to having a better mindset towards your competitors.

Finding Your Niche - Click To Read Article
One of the biggest obstacles facing Independent Professionals today is the quest for their niche. They stress over it, obsess about it, and pursue it until it is a huge frustration. My response to this? Your niche is not something that you figure out. It is something that you discover over time. Learn here, how to let your niche find you.

The Secrets of Value Pricing - Click To Read Article
Why is it that some Independent Professionals charge (and receive) much higher fees than others? Is it their expertise and professionalism? Is it their education and track record? Is it the value they offer? Or it is a combination of all of these? And is there a secret to charging more?

Combatting Skepticism - Click To Read Article
People are more skeptical than ever. They are skeptical about the government, business, professional sports, medicine, entertainment, media, religion and technology (to name just a few institutions that impact our lives daily). In the middle of all of that skepticism you attempt to market your services - you try to tell the world (or those in your market niche) how wonderful you are and what a difference you can make. How do you combat that skepticism?

An Intention Experiment - Click To Read Article
I want you to try an experiment this week. If you succeed, a few very good things will happen. If you fail, you can always try again, so you have nothing to lose. The experiment is about intentions.

Beyond Intentions - Click To Read Article
When you finally get out of your own way with the endless stream of negative intentions (which include reasons why not, self-defeating beliefs, limited thinking, and lame excuses) you can actually get around to marketing your business.





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