|
|
Like this article? PLEASE +1 it! |  |
|
7 Rules For Designing A Strong, Substantial and Successful Brand
| Guest post by: Erin Ferree |
Article Overview: If you want a brand that goes beyond being just pretty into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:
 |
Free Download - 7 Proven Strategies For Going Viral By Erin Ferree |
7 Rules For Designing A Strong, Substantial and Successful Brand
If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules:
• It’s strategic. You’re not only designing a brand because it’s fun, right? And you’re not designing it just because everyone else has one and you want to be “one of the cool kids”. You’re designing a brand because of how a brand can help your business reach the goals you’ve set and make your vision a reality. The way to do that is by laying out the details of your business strategy and brand strategy before you design your brand, so that you know that you’re designing the very best brand for your business.
• It’s meaningful. Your brand has a tremendous power to communicate with your ideal clients. It can show them what your business is all about. Each element and detail of your design has the opportunity to speak volumes about your business. And you want to take full advantage of that opportunity. Discover what your business is all about, and then pack your designs full of as much visual meaning as you can. Then, your ideal clients will see what you’re all about – instantly.
• It helps your business grow. When your business is fantastically branded, that brand will help your business get bigger. A strong brand will help you extend your reach, pump up your visibility, raise your credibility, draw in more clients, and boost your bottom line. This also means that your brand is built for growth – as your business grows, you’ll have to design more materials to support that growth. You’ll need your brand to be flexible and to keep up with what you have planned.
• It’s backed up. Your brand is a powerful asset for your company, and recreating it would take time and money – and the new files are often not exactly the same. Not having a backup can set your future projects off-schedule. This element is absolutely essential in your brand strategy. Your designer needs to keep backup copies of your brand – during development and after your brand has launched. Also, you need to have all of your final files, as original, high-resolution files in an editable state. Even if you’re sticking with your same designer, you should have copies of all of your own files… just in case. I even advise an on-site and off-site copy for double insurance.
• It’s impeccably put together. This means that the details of your designs have been thoroughly worked out. The files are prepared exactly for their specific use. That means that print files are print-ready and have all of the necessary crop marks and bleeds. That web files are created with the right color space and that your code is well written. The alignment of your design elements is neat. Your designer has examined your logo extremely close-up to make sure everything is perfect. Be sure that every detail of your design has been considered and perfected so that your designs are as strong as possible.
• It repeats itself. Successful brands repeat their own elements, over and over again, in a consistent way. This repetition brings success because it gives your brand that, “hey, I’ve seen you before!” feeling. It makes your company memorable. It anchors your business in your clients’ minds. Consistent repetition makes your brand and your business seem bigger, more competent and trustworthy. And, having representation and consistency among all of your brand elements and marketing materials makes a stronger impression, and allows all of your brand elements to reinforce each other.
• It charms your ideal clients. Your brand can go a long way towards forming a bond with your ideal clients. It can show them that you’re on the same page that they are – that you really understand what they want, need, like and desire. It makes them feel like you’re on the same page that they are. Like you can really help them. And like you’re the right person for them. It can make a connection with them and inspire feelings of goodwill – right from the start.
If your brand has all of these qualities, it will help you create an enormously successful business. You’ll be able to help more people and make a difference.
Related Articles
5 Steps to Designing a Strategic Brand
A Logo Isn\'t A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
See The Real Difference With Customized Graphic Designs
Features of Joomla Web Designing
Let's Talk About Designing Your Very First Inviting Brand
5 Branding Tips for Creating a Bold Small Business Promise
Popularize Your Brand Image with The Color of Your Website!!!
Product Branding
Designing a High Impact Post Card
Global Branding
Six Degrees to Effective Website Designing
Get Your Business Uniquely Identified With Appealing Logo Designs
Rule 20 Rules are Made to be Broken
Role of Graphic Design in a Website
Reflect The True Identity Of Your Business Through Customized LOGOS
Successful People Know When and How to Break the Rules
Designing LOGOS Creatively
How Branding Can Lead to a Business's Success...or Failure
Smart Women and the Game of Entrepreneurship
Powerful Branding: Death Cigarettes
Home
> Marketing
> Erin Ferree
> 7 Rules For Designing A Strong Substantial and Successful Brand
> Google +
Article Tags:
brand,
branding,
consistency,
design,
grow business,
ideal clients,
marketing,
more clients,
strategy
|
About the Author: Erin Ferree RSS for Erin's articles - Visit Erin's website Click here to visit Erin's website   How To Brand Your Livestream |
Related Forum Posts
Books for Women Entrepreneurs
- There's a thread for good books in the Resources folder, but it doesn't target books for businesswomen particularly, so I figured I'd start such a thread here.
It doesn't matter how successful you are in your business - it's always possible to learn something new.
In subsequent posts I give Table of Contents and brief descriptions for various titles - most of them devoted to the businesswoman - and sometimes a review. If anyone else has read a review, or has read the book and found it useful, please comment!
1. The Old Girl's Network
2. Mother's Work
3. The 7 Greatest Truths About Successful Women
4. Pitch Like A Girl
5. Workplace Warrior
6. Treasure Hunt: Inside the Mind of the Modern Consumer
7. Contingency Planning & Disaster Recovery
8. She Wins, You Win
9. Napoleon On Project Management
10. Why Good Girls Dont' Get Ahead, But Gutsy Girls Do
11. Comeback Moms: How to Leave Work, Raise Children, and Restart your Career even If you Haven't Had a Job in Years
12. The One Minute Millionaire
13. Talking From 9 to 5
14. Soloing: Realizing Your Life's Ambitions
15. 101 Best Home Based Businesses for Women: Everything You Need to Know About Getting Started on the Road To Success
16. Work With Passion: How to Do What You Love for a Living. Revised and Expanded
17. Fail-Proof Your Business: Beat the Odds and be Successful
18. Confidence: How Winning Streaks and Losing Streaks Begin and End
19. Women Don't Ask: Negotiation and the Gender Divide
20. Millionaire Women Next Door: The Many Journeys of Successful American Businesswomen
21. Start Small, Finish Big: Fifteen Key Lessons to Start - and Run - Your Own Successful Business
22. Rewired, Rehired or Retired: A Global Guide for the Experienced Worker
23. The Martha Rules: 10 essentials for achieving success as you start, build or manage a business
24. The Essentials of Entrepreneurship: What it takes to create Successful Enterprises
25. Net Ready: Strategies for Success in the E-conomy
26. The Promotable Woman
27. Leave The Office Earlier: The Productivity Pro shows you how to do more in less time and feel great about it
28. The Work At Home Balancing Act: The professional resource guide for managing yourself, your work, and your family at home
29. Secrets of Six-Figure Women
Re: What's 1 word to describe what your business will be in 2012
- Successful.
Fashion Designers Needed
- I am looking for anyone out there with formal and/or informal fashion design education - whether you learned in school or you learned from you mother, I would be interested in talking with you.
I am in the process of developing a clothing line - its my biggest dream - and the further that I get into it the more I realize that I can't do this on my own. Designing 4 seasons of clothing is not something that one person can do.
I need people that are interested at getting in from the ground up - starting off not making much but building the empire along with me.
Thank you for your time and consideration, I hope to work with some of you in the very near future.
Best Regards
Global Ad Agency Seeks Senior Sales Account Executive
- Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office.
ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media.
Qualifications
Minimum 2 years of active ONLINE advertising sales experience
Responsible and aggressive attitude
Successful track record with ONLINE sales
Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required
Excellent communication and presentation skills
Strong computer skills are required
Detail oriented and well-organized
Ability to work independently
Enthusiastic team player
The Best office location in the city! Competitive salary (plus commission), bonuses and benefits.
Please send your resume with salary expectations today at jobs@icmediadirect.com!
Re: Global Ad Agency Seeks Senior Sales Account Executive
- [quote="RobertGresch":1lt645d1]Global Ad Agency -- We are seeking experienced advertising Senior Sales Account Executives to join our growing sales force in New York office.
ICMediaDirect.com, Inc is a Full Service Online Advertising Agency driven by a united goal to provide both online as well as offline advertisers with easy and affordable ways to plan and buy media online. We are proud to present an impressive roster of over 300 satisfied clients and a wide reach of billions of visitors each month. With two great locations - N.Y. and D.C. - we know how to PLAN your media, how to BUY your media, how to TRACK your media and how to CAPITALIZE your media.
Qualifications
Minimum 2 years of active ONLINE advertising sales experience
Responsible and aggressive attitude
Successful track record with ONLINE sales
Understanding Internet advertising vehicles such as pops, banners, search and lead generation is required
Excellent communication and presentation skills
Strong computer skills are required
Detail oriented and well-organized
Ability to work independently
Enthusiastic team player
The Best office location in the city! Competitive salary (plus commission), bonuses and benefits.
Please send your resume with salary expectations today at jobs@icmediadirect.com![/quote:1lt645d1]
Hi Robert,
Welcome to our forums! Have you had any luck in your search for this job candidate and can I ask what other sites you've used to advertise this position?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
Your mother was right \"If you don\'t have anything nice to say, say nothing\"
by: Jeff Ogden, B2B Lead Generation Strategies
by: Jeff Ogden, B2B Lead Generation Strategies
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Making Money Blogging Can Be Tons Of Fun 
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
What is Discretionary Cash Flow
Ten Ways to Make Blogging Work for Your Business
Smart & Simple Internet Techniques
What is Discretionary Cash Flow
Ten Ways to Make Blogging Work for Your Business
Smart & Simple Internet Techniques
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.