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Does Brand Strategy Take The Freedom Out Of Running Your Business?

Guest post by: Erin Ferree

Article Overview: Entrepreneurs are really concerned whether this whole “brand strategy” thing will take away their freedom to run their business the way they want to, to have the life they want to have – or to react to what’s going on in the world and make changes.

Does Brand Strategy Take The Freedom Out Of Running Your Business?

This is a question I’ve been getting a lot lately.

Entrepreneurs are really concerned whether this whole “brand strategy” thing will take away their freedom to run their business the way they want to, to have the life they want to have – or to react to what’s going on in the world and make changes.

Let me tell you, it won’t.

You’ll still get to run your business the way that you want to.You’ll just know where it’s going, and you’ll be looking a step ahead of where you are.

What does this mean?

• It means that instead of waking up in the morning and saying “Eeek, my newsletter’s supposed to go out and I have no idea what to write it on or what to promote!”…you’ll know what to write, what to promote and what’s next.
• Instead of getting to the end of the year and thinking, “What have I been doing for my business all year?” you’ll get to the end of the year andbe confident that you’ve moved towards your ultimate future vision.
• You’ll bewalking your business towards meeting your big goals and big dreamsinstead of scrambling around after your brand in emergency mode.
• You’ll know exactly what your brand foundation is all about – so thatevery piece you design can build a more powerful brandinstead of spreading your resources thin or making your message confusing.
• And you’ll be able to design the things that you need to bring in more profit – instead of just designing things because it sounds cool or because you suddenly think you might need it. You’ll have the tools in your brand toolkit tosee what designs are really going to help and what’s not going to make much of an impact.

Your strategy isn’t set in stone. You will be able to make changes, stay flexible and have the freedom to change your plans (if, say, a magical vacation opportunity comes up!)After all, your flexibility, freedom and reaction time are major advantages of being a small business!

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Article Tags: brand, brand planning, branding, effectiveness, freedom, marketing, promotion, small business, strategy



Related Forum Posts
Re: Why Did You Become An Entrepreneur? - You mean Freedom = Responsibility. Freedom and responsibility are two sides of same coin. But I like the word choice. Robert
Book: Secrets of Six Figure Women - Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life Barbara Stanny, 2002 Jacket: Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success. Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common: 1) a profit motive 2) Audacity 3) REslience 4) Encouragement 5) Self-awareness 6) Non-attachment 7) Financial knowhow She amplifies on these in the book itself. Table of Contents Intro: Welcome to the era of the six-figure woman 1. The Queen in the Countinghouse 2. The Lowdown on low earners 3. Raising the bar 4. Strategy 1: The Declaration of Intention 5. Strategy 2: Letting go of the ledge 6. Strategy 3: Get in the Game 7. Strategy 4: Speak Up 8. Strategy 5: The Stretch 9. Strategy 6: Seek Support 10. Strategy 7: Obey the rules of money 11. Claiming our power Appendces: Resources and websites Tips for getting out of dent Investing Basics: Wealthbuilding 101
Re: What is Your Favorite Thing About Owning A Business? - 1.Freedom 2.Freedom 3.Freedom
Re: FILL IN THE BLANK: The thing I love MOST about being an entr - Freedom!
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


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