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Fresh Ideas For Your Brand (That Won't Freak Your Clients Out)
| Guest post by: Erin Ferree |
Article Overview: Why are new ideas so tricky? As a business owner, it’s crucial to keep things fresh and interesting. However, it’s just as important to introduce new ideas carefully and thoughtfully. This article explains how to use a special mix of ingenuity, bravery, and finesse for successful new ideas in your brand.
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Fresh Ideas For Your Brand (That Won't Freak Your Clients Out)
Now, that sounds just like exactly what you need to get your
business fired up and moving along! But then reality creeps in…
There’s the pressure
of creating a fresh, interesting and new idea. You can’t just reach into a
magic hat and pull that perfect idea out. Sitting and waiting around for that
genius to strike doesn’t seem action-oriented enough for you. You’re ready to
get started on what’s next... but you need the idea to begin with, plus the
insurance and assurance that it’s a good one.
Then there’s the
danger of introducing fresh ideas into your brand. You’ve worked long and
hard to build your brand and nurture your fans and clients. So, naturally,
you’re worried that you’ll come up with an idea that’s fresh, exciting, new and
different, pour your heart and soul into developing it, and do all the
incredible work behind getting that idea out into the world... and after all of
that, your clients and fans won’t like it.
That they might freak out. What if they don’t like the idea
you worked so hard on? Wouldn’t it be terrible if clients who were going to
hire you decide, based on your new idea, not to?
Or, worse yet, that your chatty, happy and engaged clients
and fans clam up, withdraw and become uninterested and disengaged. Clearly the
opposite of what you’re looking for, and a sure sign that you’re on the wrong
track.
Why are new ideas so tricky?
Introducing new ideas
takes a special mix of ingenuity, bravery and finesse.
Here’s how they work together:
The ingenuity to
generate an idea - OK, this is more like “a bunch of new ideas”… so you can
have the freedom to create a bucket full of many less-fantastic ideas on the
way to one fresh, new, interesting idea. And then you need the foresight,
common sense and client-understanding to sort out the good from the not-so-good
ideas.
The bravery to
launch that idea and incorporate it into your brand and marketing. After all,
your brand is precious and you’ve worked hard to build it. Launching a new
thing can be both exciting and scary – exciting because you’re proud of your
new idea and can see the possibility in it, and scary because you’re not quite
sure how your clients and contacts will react to it. You can cut down on the scariness
by selecting a few of your clients and unveiling the idea early, to see how
they feel about it and what questions they have. That way, you can fine-tune
your idea with their input, to make it make the most sense and impact possible.
The finesse to
introduce the idea to your clients in a way that doesn’t freak them out. This
is the part that takes the most discipline. You have to roll out your idea in a
way that brings your clients along with you and your excitement over it –
instead of making them slam on the brakes. That means keeping them comfortable
before, during and after your launch – and letting them know whether this is a
whole new direction or if you’re still offering the things they’ve gotten used
to.
When you bring ingenuity, bravery and finesse along on your
quest for new ideas, you’ll find yourself creating the kind of innovative,
interesting and engaging ideas that keep your clients coming back for more.
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About the Author: Erin Ferree RSS for Erin's articles - Visit Erin's website Click here to visit Erin's website   How To Brand Your Livestream |
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