How Having Only A Logo Is Like Going Out With No Pants On

Guest post by: Erin Ferree
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Icons For Small Business Branding - By Erin Ferree

A great confusion has descended upon the land of branding.

It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear.

This couldn’t be further from the truth.A logo is a part of a business’s brand. But, it’s only one small part.

Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless!

How embarrassing. You start to get cold… people are staring… and you certainly don’t want to think about sitting down.

On top of that, you don’t know what motivated you to leave the house less-than-half-dressed in the first place.

Wouldn’t it be lovely to have a full outfit?Even better, wouldn’t it be great to have a full outfit that looks great on you, fits you perfectly, and makes people stare for all of the right reasons?

That’s where the rest of your brand wardrobe comes to the rescue. It, too, needs to:

Look great on you.A business’s wardrobe should contain a full set of gorgeously designed materials. Every piece should look stunning and compliment the other pieces in your brand wardrobe.
Fit your business perfectly.Your brand should be designed to fit your business’s vision, mission, values and personality. Discover the statement you want your business to make, and then tailor your brand to show off every curve.
Make people stare.Your brand should appeal to your ideal clients, so that they’ll be attracted to your business. To do this, take their desires and preferences into account when you’re developing your brand.

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Icons For Small Business Branding - By Erin Ferree

About the Author: Erin Ferree

RSS for Erin's articles - Visit Erin's website
Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them.
Click here to visit Erin's website.

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