Tweet

How Having Only A Logo Is Like Going Out With No Pants On

Guest post by: Erin Ferree

Article Overview: It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear. This couldn’t be further from the truth. A logo is a part of a business’s brand. But, it’s only one small part. Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless!

How Having Only A Logo Is Like Going Out With No Pants On

A great confusion has descended upon the land of branding.

It seems that some people have started to believe that a brand is simply a logo, and that their business will be just fine if they just have a logo to wear.

This couldn’t be further from the truth.A logo is a part of a business’s brand. But, it’s only one small part.

Going out into the world with just a logo is like going out in public wearing only a teeny, tiny t-shirt. It’s the stuff that nightmares are made of – you’re pantsless!

How embarrassing. You start to get cold… people are staring… and you certainly don’t want to think about sitting down.

On top of that, you don’t know what motivated you to leave the house less-than-half-dressed in the first place.

Wouldn’t it be lovely to have a full outfit?Even better, wouldn’t it be great to have a full outfit that looks great on you, fits you perfectly, and makes people stare for all of the right reasons?

That’s where the rest of your brand wardrobe comes to the rescue. It, too, needs to:

• Look great on you.A business’s wardrobe should contain a full set of gorgeously designed materials. Every piece should look stunning and compliment the other pieces in your brand wardrobe.
• Fit your business perfectly.Your brand should be designed to fit your business’s vision, mission, values and personality. Discover the statement you want your business to make, and then tailor your brand to show off every curve.
• Make people stare.Your brand should appeal to your ideal clients, so that they’ll be attracted to your business. To do this, take their desires and preferences into account when you’re developing your brand.

Related Articles
  "Skivvies Are the New Civic Duty"
  The Importance of a Logo Design for a Company
  9 Keys to an Effective Logo
  Trademark a Name and Logo: Together or Separate?
  Get a Custom Logo Design and watch your Business Grow
  Why you should Select a Good Logo Designer
  Logo-ology
  Keeping Printability in Mind with Your Logo
  Leggo My Logo
  3 Benefits a Logo Gives to your Brand
  Logo Branding
  Logo Use in an Ad Campaign
  Copyright a Logo
  Exclusive ASI Survey On Promotional Products ROI Released
  Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
  Designing LOGOS Creatively
  Logo Wow!
  Creating a brand identity
  A Logo Isn\'t A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
  Small businesses and workplace dress code policies

Article Tags: brand, design, logo, marketing, small business



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Inspiration for Logos - [quote:n4xowjxl]When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:n4xowjxl] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...
Inspiration for Logos - When a Buddhist looks at a Tibetan flag one of the first thing that pops in their mind is admiration respect. After assimilating that they keep thinking and repression might come next. Living as part of a communist nation may bring lots of feelings. Chastity, prayer, humility all these virtues are all mixed. When you want a client to think of your Logo may this not be an example of what he thinks. Let its all be positive and with hope of something better coming.
Re: Inspiration for Logos - [quote="RussellWebb":3c1ri7h5][quote:3c1ri7h5]When you want a client to think of your Logo. May this not be an example of what he thinks. Let its all be positive and with hope of something better coming.[/quote:3c1ri7h5] Huh? Can you you say this a different way? I'm confused and curious... cause I like messing around with logos...[/quote:3c1ri7h5] I am simply stating: let your product stand out as a star. Don't let it become as complex, Infernal and a blur image as the state of this extraordinary country. In simple terms, let you not be bound or chained to anything that might affect your project. It’s a very round concept it’s more like a metaphor.
How do you value a firm - Hello, I've been trying to raise $50,000 for my online business but every time I approach an investor, they ask me how much is my business currently worth. One person was willing to give me $20,000 but for 33% equity. He says "I value your website for $40,000", I have no idea how he came across that number. My website was developed by a business partner for free but he says he would have charged no less than $15,000 if it was some other client. We are currently generating about 7000 unique visitors after being online for 10 months and we're grossing about $1200 every month. There has to be some value for our developed portfolio and a community of about 500 members and over $5000 we have already spent on link-building for SEO. The name of our business is "Logo Arena" you can search it on google. Please give me some estimate of what it could be truly worth so I can start negotiating equity. Thank You all for your time


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Biggest Domain Name Myth

SEO and the Entrepreneur

Using your social media profiles to drive traffic

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.