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How To Name Your Business, Website and/or Brand

Guest post by: Erin Ferree

Article Overview: Struggling with choosing a name for your service business? Too many small businesses try to start by choosing a name without really thinking about what their business is going to be all about.

How To Name Your Business, Website and/or Brand

Struggling with choosing a name for your service business?

Too many small businesses try to start by choosing a name without really thinking about what their business is going to be all about.

The name of your business is like the candle on the top of the birthday cake. A candle with no cake under it is not much of a birthday wish, right?

When you name your business, you've got to bake the cake first, so you can hold that candle up. The cake if your brand's message. Think about:

• What your brand’s all about: What does your business mean? What does it value, or stand for?
• The emotion you want your brand to convey: How do you want your clients to feel when they encounter you?
• Who your ideal clients are and what sorts of words would best communicate with them: What do they want to hear?
• What your ideal clients really want from working with you and how they want to feel: What do they want to have happen when they work with you?

Then there are these technical considerations for your name:

• Available as a domain name (preferably a .com)
• Not trademarked by another company
• Memorable
• Easy to say and understand – without spelling it out (especially important in teleseminars, radio shows and voice mail)
• Doesn’t “look weird” in print (some words just look bizarre)
• Feels great for you to say and own!

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Article Tags: branding, how to name your company, naming, small business, URL



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