The 7 Secrets To Creating A Fashionable Brand!

Guest post by: Erin Ferree
Become an Author

Free PDF Download
Icons For Small Business Branding - By Erin Ferree

If you’ve ever been confused about branding your small business, here’s a simple way to think about it:

Branding Is Your Business’s Fashion Statement.

Here’s how branding is like fashion:

When you’re picking out a fashionable outfit for a night out on the town, th ere are several angles to consider, like:

1. Your fashion style. Do you consider yourself a sporty dresser, vintage, a bohemian, urban, or a little bit rock and roll? A trendsetter or more classic style? Your central fashion theme figures into your wardrobe.

2. Your personal taste and comfort. Dressing in a style that you like and wearing clothes that you resonate with and that make you feel fabulous.

3. The people you’ll be hanging out with. You want to make sure you’re not under-dressed for the company you’re keeping.

4. Your outfit’s effect on that special someone. If you’re dressing to impress, then you’ll think about who you want to impress and what they like.

5. The climate. You want to pick the right outfit for the weather, so you’re not too hot or too cold.

6. The current “ins” and “outs”. You want to look appropriate for the season’s trends — like you’re keeping up with the times instead of stuck in the past.

7. Matching the pieces of your outfit to one another. You want to make sure your outfit goes together — from head to toe — and that your look is consistent.

You have to watch for all 7 of these angles in your brand as well, by making sure that your brand:

1. Has a strong style and central theme.Your brand has a central theme that’s a lot like a fashion style — your BrandStyle. Once you know this central theme and core message of your brand, you’ll be able to easily style all of your materials to that style to make a clearer statement that’s instantly recognizable.

2. Looks like you,is an accurate reflection of who you really are and makes you feel fabulous. As your vision and mission changes, the appropriateness of your brand may also change. And, you want to make sure that your brand is an accurate reflection of your personality as well.

3. Looks appropriate among your competition.You can certainly make sure that your brand looks better than the competition’s, but you don’t ever want to have the frumpiest brand in your field. Your brand is one of the ways that your customers will compare you against your competition, and you want to make sure that it helps you come out on top.

4. Attracts your ideal clientsand inspires them to hire you to work with them on perfect projects. The way to do this is to design your materials with your message and your clients’ visual tastes in mind — so they will be able to instantly see how amazing you really are. This makes you unforgettable and irresistible.

5. Is appropriate for the climate.You don’t have to design your brand to go with the weather, but there are other climate considerations: the social climate and economical climate can influence a brand. Make sure your brand’s message and design keep up with changes in these areas.

6. Keeps current with the trends.This doesn’t mean that your brand should be trendy, but it should look modern and updated. This means revisiting your brand once a year with a designer to evaluate how it looks in regards to graphic trends and trends in your industry.

7. Maintains consistencyof message and of design throughout all of your materials. This doesn’t mean that every piece has to look exactly the same — that can become repetitive and dull. But it does mean that your materials should all appear to go together and should build on one another to increase their effectiveness.

If you think about your brand as your business’s fashion statement, then it becomes fun again!

The 4 Simple Secrets For Creating True Wealth

The 4 Simple Secrets to Creating True Wealth

Success Isn't Magic

The Trouble with \"Out of the Box\" Thinking

Brand Creation-How Do You Create a Compelling Brand?

Ikeas brand reputation

Do Bean Counters Understand Brand Value?

Brand Perception and Consumer Behavior

The Entrepreneur and the Valley of Death

The Power of a Brand Name and how to make your own brand powerful

Let Me Tell You About A Truly Great Brand

Book Review: The Yes Factor - Secrets of Persuasive Communication

The Key to Internet Marketing Success: Create Value!

Afrokicks Tells Benin Mwangi How to Rep Africa

Faith in Marketing?

No More Secrets

Installment 2 of the Top 10 Secrets of small business revealed

What is Franchising?

Branding Agencies

Top-10 Secrets of: Sustainable Small Business Growth

Home > Marketing > Erin Ferree > The 7 Secrets To Creating A Fashionable Brand > Google +

Free PDF Download
Icons For Small Business Branding - By Erin Ferree

About the Author: Erin Ferree

RSS for Erin's articles - Visit Erin's website
Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them.
Click here to visit Erin's website.

More from Erin Ferree
How To Brand Your Livestream

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

The 7 Secrets To Creating A Fashionable Brand!

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: