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The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!
| Guest post by: Erin Ferree |
Article Overview: When I say “profit”, do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the return on investment. But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your brand?
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The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!
When I say “profit”, do you think about money?Most people do!
Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent.
When you’re looking at profitability in your business, you look at the return on investment.
But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your brand?
It’s pretty unlikely that someone’s going to just see your logo and like it so much that they will be inspired to just give you money.
On the other hand, a good logo can help your ideal clients trust you and to like you more, and this can trigger them buy your services when you make an offer.
If you’re looking at the profitability of your brand, then that sort of situation should be taken into account. Otherwise, you’re not getting a full picture of the value of your brand.
Does your brand contribute to your reputation’s bottom line?Is your brand and image making you look good? Are your materials engaging and impeccable? Are you developing a good reputation by being real and authentic in your brand? Does your brand clearly show the values that you stand for?
Are you doing a good job of delivering on your promises?This goes for when you’re delivering your service, certainly – but it goes further than that. To build a strong reputation, you have to deliver quality content in your newsletter, your free reports and teleclasses, on your website, in your blog and everywhere else! Can your clients clearly see that you’re not just “in it” for yourself? It should be clear that you’re in your business to serve and that you really and truly care about what you’re doing. This makes them want to learn more, invest with you and come back for more.
And, are your clients spreading the word about how good you are? Do people hear good things about you? Do they get referred?
Your schedule profits because you gain more time.Focusing, clarifying and strategically planning your brand simply makes your marketing easier.Imagine… always knowing your next step. No more wasting time, searching for what to say or do for your next newsletter or blog post. Always knowing exactly what you’re promoting at every turn. And, even having the clarity of message and focus of brand to make that planning easier !It’s incredibly freeing – from a time perspective and it removes the stress from your marketing. This feeds back into your schedule and gives you more energy. It also lets you increase your marketing with no additional effort – so that you can keep building!
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Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Partner with Sony Pictures.Coca-Cola and Toyota
- I've truly always been amazed by small businesses who have big name company's listed on their websites with whom they have done work for or partnered in the Past.
Has anyone on the Forum has such a partnership with large organizations or Brand name companies?
Would you mind sharing how you were able to set up the partnership without giving away names of people you work with?
Brand Babble
- I recently read another great book called "Brand Babble"
The book debunks a bunch of branding 'myths' that have seem to get passed around as conventional branding wisdom.
The authors are Don E Schultz & Heidi F Schultz.
ISBN 0-538-72714-4
Franchise Support. What is it to you?
- I do a lot of due diligence on franchises that we work with. Most of the time I call up existing franchisees and act like I am interested in buying a franchise in their system.
I ask a ton of questions just like any normal buyer, they do not know that I am an experienced franchise consultant.
My question for this forum is: What do you consider support from the franchisor?
Is it:
- Communication?
- Brand growth?
- Advertising?
- Assistance?
- Or something else?
The reason I ask this is that some franchisees tell me that they don't get enough support from the franchisor and when I ask them what support they would want, they don't have an answer outside of "helping me get more business".
So I thought I would throw this out to the group and ask you what you consider would be support to a franchisee.
.
Hello from Captain Franchise
- Hello Everyone,
I'd to introduce our company and give everyone a bit of an overview of what we do.
CaptainFranchise is based out of Hopewell Junction, NY. We have a strong belief entrepreneurship, and we feel franchising can be a huge help in that quest!
We offer internet advertising services to small and large, new and old franchise concepts. Brand exposure is our specialty. We have a talented team who believes in making a successful match between the entrepreneur and franchise concept.
Our team has a background in sales, marketing, finance, information technology and of course franchising. Our ultimate goal is to place individuals in the right businesses to satisfy their entrepreneurial spirit.
Well, enough about us! I just wanted to say Hello and I look forward to being an active student and teacher on the forums.
Best,
Captain Franchise
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