The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!

Guest post by: Erin Ferree
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Icons For Small Business Branding - By Erin Ferree

When I say “profit”, do you think about money?Most people do!

Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent.

When you’re looking at profitability in your business, you look at the return on investment.

But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your brand?

It’s pretty unlikely that someone’s going to just see your logo and like it so much that they will be inspired to just give you money.

On the other hand, a good logo can help your ideal clients trust you and to like you more, and this can trigger them buy your services when you make an offer.

If you’re looking at the profitability of your brand, then that sort of situation should be taken into account. Otherwise, you’re not getting a full picture of the value of your brand.

Does your brand contribute to your reputation’s bottom line?Is your brand and image making you look good? Are your materials engaging and impeccable? Are you developing a good reputation by being real and authentic in your brand? Does your brand clearly show the values that you stand for?

Are you doing a good job of delivering on your promises?This goes for when you’re delivering your service, certainly – but it goes further than that. To build a strong reputation, you have to deliver quality content in your newsletter, your free reports and teleclasses, on your website, in your blog and everywhere else! Can your clients clearly see that you’re not just “in it” for yourself? It should be clear that you’re in your business to serve and that you really and truly care about what you’re doing. This makes them want to learn more, invest with you and come back for more. And, are your clients spreading the word about how good you are? Do people hear good things about you? Do they get referred?

Your schedule profits because you gain more time.Focusing, clarifying and strategically planning your brand simply makes your marketing easier.Imagine… always knowing your next step. No more wasting time, searching for what to say or do for your next newsletter or blog post. Always knowing exactly what you’re promoting at every turn. And, even having the clarity of message and focus of brand to make that planning easier !It’s incredibly freeing – from a time perspective and it removes the stress from your marketing. This feeds back into your schedule and gives you more energy. It also lets you increase your marketing with no additional effort – so that you can keep building!

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Icons For Small Business Branding - By Erin Ferree

About the Author: Erin Ferree

RSS for Erin's articles - Visit Erin's website
Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them.
Click here to visit Erin's website.

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