Tweet

The Personality In Pacing Your Brand

Guest post by: Erin Ferree

Article Overview: The pacing of your brand can show different personality traits for your business as well. Here’s what I mean: You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things? You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:

The Personality In Pacing Your Brand

The pacing of your brand can show different personality traits for your business as well. Here’s what I mean:

You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things?

You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:

1. The interval of time that you let pass between launches.If you’re the speedy type, then less time will pass. If you’re more methodical, more time will pass.

2. The urgency of your words in your brand.Write your brand like you speak – including the level of urgency that you typically use when approaching a project.

3. The warmness or coolness of colors in your brand and photography.Warmer colors suggest speed, while cooler colors suggest calm.

4. The emotion behind your images and designs.“Fast” designs may have tall, skinny fonts in italics. More methodical designs will probably have rounder, wider, heavier serif fonts. The emotion in your photos is also critical – do the people in your photos seem relaxed, or in action?

Matching your designs to your pace helps you communicate better with your clients from the start. They’ll see what to expect.

Pacing your brand right can also help you to get clients whose needs match your pace – if you’re the methodical type, but always working with clients whose projects are “ASAP”, then that’s not a good fit.

Related Articles
  Strategic Branding Questions
  Heck of a Nice Guy
  A little brand personality goes a long, long way.
  How Your Personality Can Grow Your Business
  Personal Branding Tips for Beginners
  A Website or Blog is Worth a Thousand Brochures
  Internet Marketing Is About Showing Your Face
  P is for Personality
  Branding – A Public Relations Challenge
  Why Customers Buy
  Mirror, Mirror On The Wall… Will My Brand Help Me Rise Or Fall?
  The Olympics teach entrepreneurs 4 winning ways to get focused
  Branding Concepts
  3 Benefits a Logo Gives to your Brand
  Personality Not Included by Rohit Bhargava
  Six Easy Steps to Creating a Killer Ad Campaign.
  That person has a difficult personality
  Three Ways Your Brand Can Differentiate You from the Competition
  Personal Branding Secrets: Don\\\'t Go With the Flow
  Personal Branding Tips

Article Tags: brand, branding, colors, design, launch, launch schedule, marketing, pace, small business, timing, urgency



Related Forum Posts
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: Partner with Sony Pictures.Coca-Cola and Toyota - I've truly always been amazed by small businesses who have big name company's listed on their websites with whom they have done work for or partnered in the Past. Has anyone on the Forum has such a partnership with large organizations or Brand name companies? Would you mind sharing how you were able to set up the partnership without giving away names of people you work with?
Brand Babble - I recently read another great book called "Brand Babble" The book debunks a bunch of branding 'myths' that have seem to get passed around as conventional branding wisdom. The authors are Don E Schultz & Heidi F Schultz. ISBN 0-538-72714-4
Franchise Support. What is it to you? - I do a lot of due diligence on franchises that we work with. Most of the time I call up existing franchisees and act like I am interested in buying a franchise in their system. I ask a ton of questions just like any normal buyer, they do not know that I am an experienced franchise consultant. My question for this forum is: What do you consider support from the franchisor? Is it: - Communication? - Brand growth? - Advertising? - Assistance? - Or something else? The reason I ask this is that some franchisees tell me that they don't get enough support from the franchisor and when I ask them what support they would want, they don't have an answer outside of "helping me get more business". So I thought I would throw this out to the group and ask you what you consider would be support to a franchisee. .
Hello from Captain Franchise - Hello Everyone, I'd to introduce our company and give everyone a bit of an overview of what we do. CaptainFranchise is based out of Hopewell Junction, NY. We have a strong belief entrepreneurship, and we feel franchising can be a huge help in that quest! We offer internet advertising services to small and large, new and old franchise concepts. Brand exposure is our specialty. We have a talented team who believes in making a successful match between the entrepreneur and franchise concept. Our team has a background in sales, marketing, finance, information technology and of course franchising. Our ultimate goal is to place individuals in the right businesses to satisfy their entrepreneurial spirit. Well, enough about us! I just wanted to say Hello and I look forward to being an active student and teacher on the forums. Best, Captain Franchise


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

The Pure FUN of Learning & Using NLP

Living on The Edge of Chaos...

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.