The Personality In Pacing Your Brand

Guest post by: Erin Ferree
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The pacing of your brand can show different personality traits for your business as well. Here’s what I mean:

You know how some people are speed-along, action-oriented, getting-it-done people? And others are more thoughtful, methodical, and take their time with things?

You can show which type you are in a couple of ways in your brand. Here are the opportunities you have to show your pace in your brand:

1. The interval of time that you let pass between launches.If you’re the speedy type, then less time will pass. If you’re more methodical, more time will pass.

2. The urgency of your words in your brand.Write your brand like you speak – including the level of urgency that you typically use when approaching a project.

3. The warmness or coolness of colors in your brand and photography.Warmer colors suggest speed, while cooler colors suggest calm.

4. The emotion behind your images and designs.“Fast” designs may have tall, skinny fonts in italics. More methodical designs will probably have rounder, wider, heavier serif fonts. The emotion in your photos is also critical – do the people in your photos seem relaxed, or in action?

Matching your designs to your pace helps you communicate better with your clients from the start. They’ll see what to expect.

Pacing your brand right can also help you to get clients whose needs match your pace – if you’re the methodical type, but always working with clients whose projects are “ASAP”, then that’s not a good fit.

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About the Author: Erin Ferree

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Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them.
Click here to visit Erin's website.

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