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When To Use A Symbol Logo

Guest post by: Erin Ferree

Article Overview: A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes.

When To Use A Symbol Logo

A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters—only symbols, images and shapes. A symbol logo works well when:

• Your company already has a high level of brand recognition. If who you are and what you do are already widely known, then you can use a symbol logo as an elegant and clean solution.
• You have been using a combination logo for some time and have now built up enough brand recognition for your symbol to stand alone. This is a common transition for a logo design to take when your company grows.
• You have a unique symbol in your industry—you wouldn't want to be confused with or mistaken for anyone else in your industry!
• You have the time and energy to trademark your logo, and then to police and enforce that trademark. This is how you ensure that your logo continues to be uniquely yours.
• You have a global presence and can develop a universal, graphic symbol that speaks to you and audiences. Additionally, a symbol can have meanings on many levels, and can also have different meanings in different cultures

A text logo may not be the right choice if:

• You are a company just starting out, you must have the budget and desire to educate your audience on your new symbol logo. This can be a difficult task.

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Article Tags: brand, branding, characteristics, design, effective, graphic design, how to, icon, identity, logo, marketing, small business, symbol

About the Author: Erin Ferree RSS for Erin's articles - Visit Erin's website Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them. Click here to visit Erin's website More from Erin Ferree How To Brand Your Livestream

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