design.

Why Combination Logos Are So Popular

A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.

Combination logos are the most common type of logo for several reasons:

  • A combination logo offers the best of both worlds. This type of logo offers a memorable logo graphic that tells the story of who you are, what you do, and what makes you different, all in conjunction with your business name for easy identification.
  • A combination logo is an excellent choice for a small- or medium-sized company or a company just starting out, to begin to build brand recognition, because a combination logo is both visually strong and explanatory. The symbol can speak to the services that the company offers, while the company name increases the company recognition.
  • Combination logos are easier to copyright and protect than a symbol-only logo, because the logo symbol will always be used in conjunction with the business name. This automatically makes the logo unique.

Author:.

Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing ...

Go Deeper | Website

Have a question for Erin?

* Required information
Name:
Email Address:
(never displayed)

Your question or comment:
Human? Enter the third letter of the word castle.
 
Enter answer:
 
Tell me when Erin responds to me.
 
Remember my form inputs on this computer.
 
 
 
New Graphic
Subscriber Counter