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Why Combination Logos Are So Popular

Guest post by: Erin Ferree

Article Overview: A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.

Why Combination Logos Are So Popular

A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.

Combination logos are the most common type of logo for several reasons:

• A combination logo offers the best of both worlds. This type of logo offers a memorable logo graphic that tells the story of who you are, what you do, and what makes you different, all in conjunction with your business name for easy identification.
• A combination logo is an excellent choice for a small- or medium-sized company or a company just starting out, to begin to build brand recognition, because a combination logo is both visually strong and explanatory. The symbol can speak to the services that the company offers, while the company name increases the company recognition.
• Combination logos are easier to copyright and protect than a symbol-only logo, because the logo symbol will always be used in conjunction with the business name. This automatically makes the logo unique.

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Article Tags: brand, branding, characteristics, design, effective, graphic design, how to, identity, logo, marketing, small business



Related Forum Posts
Re: Publicity re-desingers? - Thanks a lot for that very kind welcome GT, I’ll be sure to check the site to get a good answer to that and many other questions I have come up with. I’m afraid I don’t quite get what you mean with outsourcing, I believe you mean leaving the whole thing to someone else, if you do, that may not be the best solution for me, I like to oversee everything about the publicity, I was checking on some Logos companies but I haven’t found quite what I’m looking for, since I prefer to have somebody asking me all the time if that is what I want, and with big logo companies it seems they do it all on their own and then ask you to choose. PD: thanks for the quick response


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