Erin Ferree Articles

Guest post by: Erin Ferree
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Icons For Small Business Branding

Icons are symbols. They're images of things that stand for something universally recognized. Consider using an icon in your next launch or in your small business brand to promote recognizability and to give your brand a deeper meaning.

The Missing Piece Of Your Brand?

The experience your clients are having with you is more important than how your web page looks, or what you write on it. This experience is more personal than anything they can passively read or look at about your business because the experience happens when they engage with you.

On Beauty In Branding...

If you want to gain more attention with your brand, beauty is the way to go. Beautiful things make people sit up and take notice of what you're doing, and pay more attention to your message. It's among the best tools you have to make a fabulous first impression.

7 Proven Strategies For Going Viral

I surprised myself last month when my new free gift went viral. Since I’m filled with curiosity, I wanted to know why… so I deconstructed the experience, looking for the lessons. Here is what I learned.

Let's Talk About Designing Your Very First Inviting Brand

Many first-time entrepreneurs consider designing their brand a “first order of business” - they think that before they launch, they’ve got to design their logo, business cards and their website. Learn why that's oh-so-wrong, and what to do instead.

Fresh Ideas For Your Brand (That Won't Freak Your Clients Out)

Why are new ideas so tricky? As a business owner, it’s crucial to keep things fresh and interesting. However, it’s just as important to introduce new ideas carefully and thoughtfully. This article explains how to use a special mix of ingenuity, bravery, and finesse for successful new ideas in your brand.

Is Your Website Like A Jungle?

When your visitors come to your site, they need to transition from finding you, to contacting you. Make it easy for them, and keep their desire to talk to you high. This article explains how to do just that.

Lessons About Warming Up Your Brand . . . From Parties

Warmth in your brand can make it seem more alive, open, and passionate, and can make or break your client relationships. This article outlines tips for getting that “warm and fuzzy” feeling in your brand.

2 Traits To Create Relationship Through Your Brand - With People You've Never Met

Are you "marketing at" your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you're shouting at them with a megaphone, or like you're having a two-way conversation? In this article, you'll learn how to create connection and conversation with your prospects, by cultivating two traits: Curiosity and Generosity.

Rebranding Is an Excuse to Party in Your Business

Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!

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About the Author: Erin Ferree

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Erin Ferree is a branding coach, design genius and strategic thinker. She's been told that her right-brain, left-brain combination of creativity and logic is hard to come by... and that it's what small business owners need to be successful. She loves connecting the dots between passion and profit, mixing strategy and inspiration and shaking things up. She deeply enjoys working with entrepreneurs who want to help more people and look good doing it. Who want all of their branding and marketing to make sense and speak to their ideal clients. And who want an open, honest, inviting brand with integrity - instead of using icky, pushy, sleazy marketing tactics and trickery. She's branded over 450 small businesses in the last 10 years. She's been published in so many books and periodicals that she stopped counting. She's shared stages with some awesome people - like Michele PW, Linda Hollander, Lisa Cherney, Sheri McConnell and Kelly O'neil. In the rare moments when she's not obsessing about branding or design, she can be found hugging her corgi-dog Stanley, going for long walks, cooking improvisationally, or throwing parties so her friends can enjoy them.
Click here to visit Erin's website.

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