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Building Back links: 3 Important Things to Consider Before you Even Start

Guest post by: Henry Ikeme

Article Overview: Attracting traffic to your site is all about building back links from other websites to yours. This is the key to getting traffic. In this article, we are going to consider three important things you must have in mind before you even start building back links to your website.

Building Back links: 3 Important Things to Consider Before you Even Start

Back links are links from other websites that points to yours. They play a very important role in the ranking of websites by search engines. If you know a little history about Google, you'll recall that Google emerged from smart back link calculation. The two founders were able to crank out an algorithm that rank websites base of the number of back links they have. Up to present day it is clear that back links still play an important role in the way websites are rank. Attracting traffic to your site is all about building back links from other websites to yours. This is the key to getting traffic. Back links will not only improve your search engine ranking and Google page rank, they will also send traffic from other sites to yours.

In this article, it is assume that you've already gotten a niche market and a list of keywords you'll be targeting. That is only when you can start thinking of building back links.

To improve the effectiveness of your back links, there are 3 factors you should always have in mind and do them right. These factors are discussed below.

1. Anchor Text of Back Links

Anchor text of your back links are simply those link texts that you or other sites use while linking to your site. They are texts which you can click to visit another website or another webpage within the same site.

Always mine Your Anchor Text! Make sure that you use your keywords in the anchor texts of your back links. This is because the anchor texts of your back links help search engines to understand what your site is all about. By using your keywords in your anchor texts, you're simply telling Google that your site is relevant to that keyword and Google will rank you higher for that keyword.

Another thing you should do while building back links to your site is to diversify the anchor text of your back links. It is going to look very suspicious to Google that all the links pointing to site A have the same anchor text. A good practice is to optimize different pages in your site with different keywords.

2. Page Rank

The page rank of a webpage is one of the means Google use to determine how important a page is. The page rank is just a number that range from 1 to 10. The higher the page rank of a page the higher will be its position in SERP (search engine result page) for the keywords that page is optimized for. If a page with a high page rank optimizes its content for a particular keyword, it will rank higher than another page with a lower page rank which is also optimized for the same keyword.

For an effective link building campaign, build your back links from pages with high page rank rather than from pages with lower page rank. Doing so will give you an edge over your competitors. But there is nothing wrong with getting a number of links from low page rank pages. In fact it is good to go for a variety of page ranks.

3. Source of backlinks

Your backlinks should come from a variety of sources. Place your backlinks on different sites, including sites with .edu and .gov extension.

Your back links should also come from different C-class IP addresses. The reason for these is that you have to create diversity in your link building campaign so that search engines won't feel that they're being manipulated.

These 3 important factors will greatly affect your search engine ranking. Doing them the right way will definitely improve your search engine ranking.

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Article Tags: anchor text, back links, page rank, website traffic



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