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In this article I'm going to share 10techniquesyou can use to your business advantage when it comes to your social media presence.

Social media optimisation is now part of the online world. Social media optimisation is also known as SMO or social SEO, it's all about making the most of your social media presence for traffic. While some of the same rules apply, there are also some differences you should be aware of.

1. Socialise

This may seem like common sense, but as Linda Mattacks would say... common sense ain't so common any more. Every social media profile you create should start with spending some time checking out other people's profiles (and learning from them), making friends, and commenting. It's all about networking. Follow them first and they'll get curious and follow you. They'll also become friends and want to meet you.

2. Use Multimedia

Use plenty of images, videos and other types of multimedia such as audio. Social media sites were created for this, they want to give a multi sensory experience, so much so they make it easy to upload many types of media files. When you use multimedia, you create a much more interesting profile and it helps with branding. More importantly it enables the customer to view your profile in the medium they prefer.

3. Share Me

Add share buttons for your social media sites on each of your blogs or websites. These are buttons like Twitter's Tweet This and Pinterest's Pin It. Integrate everything as much as possible so that you've got social traffic going in every direction. Add some sharing buttons to your browser extension so that if you find something really cool and there are no sharing buttons you can still share easily.

4. Consistent Content

Just like your blog, you need fresh and consistent content. With social media, this is even more important. Get into a schedule of regular posts and updates, but also make sure that you're offering value or something interesting. If you struggle with this, check out BufferApp.

5. Keyword Optimise

Everything in your social media profile should be keyword optimised, and especially all titles, tags and descriptions. Be careful not to stuff and by stuff we mean shove in so many keywords that a human beings eyes glaze over and they sigh deeply and click on someone else's link. You market to people first and foremost. As far as I am aware no search engine spider has ever stopped to buy something from a keyword stuffed social media profile. I'm happy to be wrong, but until them, remember the human beings.

6. Complete Your Profile

The search engines generally ignore half-finished profiles - it doesn't make useful information for the person searching. It's also bad for your branding if your profile isn't complete. Complete out everything before you start networking. Complete your profile so it speaks to your ideal customer and shows you are a human being as well. It's tough to get the balance right but worth it when you do.

7. Watch VisitorBehaviour

Use the analytic tools provided by social media sites and pay attention to what people are doing on your page. This will tell you what's working and what's not. If some features aren't being used, eliminate them to cut down on clutter. Engage with your fans to find out what they's really like. Friend some of the more active ones and observe what they are sharing and then create the content that they crave.

8. Share Everything

Create content that's unique, helpful and interesting, and encourage your visitors to pass it around. As mentioned in tip 7, observe and create content that's shareable. Viral posts get you massive exposure and can win you new fans. Humour gets shared often along with unique things. If you have customisable graphics or apps, then make your fans aware of them and encourage them to share.

9. Consider Timing

Pay attention to the timing of your posts and track results. You'll find that certain times of day get you a better response. Focus on those high-traffic times. If you are not sure when, check out BufferApp as mentioned in tip 4. It's awesome.

10. It's Not About You

Don't only talk about yourself and your products. Focus on topics that are helpful to your readers and the problems that your products or services can solve for them. Remember, if you don't have a product that works for them then it's ok to refer the competition. The customer will remember how helpful you have been and come back. It's about the customer experience not the sale. A positive customer experience means people will actively refer to you.

On social media sites, it's all about being real and authentic. If you consistently provide good content and increase user activity on your profile, the search engines will love you. Your social media optimised profile will brand your business and drive new fans to back to your blog or website.

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Referred by: http://www.sellingforbusiness.com/

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