13 Signs Your Business is Heading for Social Media Obscurity

1. It takes 9 months to respond to a tweet. This really happened to me. The response was something like, "Thanks for tweeting, we didn't understand your message..." Why bother? Really.
2. You never respond to or acknowledge social media mentions of your company name. After all, you're just listening.
3. You proudly say things like, "I don't follow anyone..."
4. All of your posts are about you or your products, because social media is all about leads.
5. Your auto-DM welcome message is a sales pitch, "Thanks for following, check out my...(blog, Facebook, LinkedIn, special deal)."
6. You automatically follow-back everyone who follows you, without checking out their profiles.
7. Or you are a finicky follower, looking for high Klout scores and automatically unfollowing anyone who doesn't follow you.
8. Your favorite way to engage others is, "Please 'Like' us on (Facebook, LinkedIn)."
9. You put social media icons on your website and called it a day thinking, "Our social media program is off to a great start."
10. You're still worried what will happen when someone says something bad about your company online.
11. You have no idea what that college intern you hired is saying on your social media sites. If they're posting, it must be good.
12. The legal department controls your social media presence.
13. Company policy prohibits employees from mentioning the company on social media.