Interesting Marketing Trends of Small Businesses [Infographic]

Guest post by: Cody Ward
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Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Postal Service. This infographic outlines some of the tactics and observations that help small businesses advertise.

What are the most used marketing tactics used by small businesses?

Website Marketing
Email Marketing
Print Advertising
Social Media
Online Advertising
Event Marketing

What are the most used social media sites used by small businesses?

Facebook
YouTube
Twitter & LinkedIn (Tie)

Other interesting facts pulled from the infographic:

67% of customers give their email addresses to companies to receive discounts and promotions.
57% of customers say they are more apt to buy a product in a store after receiving an email.
52% of small businesses are challenged to get current customers to refer new business.
80% of small businesses are challenged to attract new customers.
36% of small businesses think consumers value direct mail.
65% of Millennials prefer to read something on paper.

View the Small Business, Big Impact marketing infographic below:

Via: Bolt Insurance

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The New Rules of Lead Generation Book Review - By Cody Ward

About the Author: Cody Ward

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Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
Click here to visit Cody's website.

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