Cody Ward Articles

Guest post by: Cody Ward
Become an Author

The New Rules of Lead Generation Book Review

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. The best marketing today doesn’t rely on loose metrics like frequency, reach, impressions, or branding. Not to say those concepts aren’t important, but they don’t create a concrete direction for a marketer to make decisions. Marketers can however make intelligent marketing based on how many qualified leads come through the door and ramp it up or down specific to the source.

What is inbound marketing?

Inbound marketing refers to the marketing strategy by small and large businesses to build a direct channel for customers to come to their digital presence and engage with their content.

5 Ways to Improve your SEO Today

Now that you have a website, the next natural question is "How do I get people to come visit it?"

The Mobile Revolution is Here Now [Infographic]

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.

Why Your Business Should Go Mobile

It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011).

Strategies for a Successful Paid Search Campaign

First off, let’s take a step back and understand people’s behavior online.

The Difference Between SEO & SEM

It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practices, but instead come up with your own. That being said, below is some interesting information for email marketers.

5 Tips for a Fantastic Marketing Conference

I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.

Page 1 of 4
1
2
3
4
Next
Last

Home > Marketing > Cody Ward > Google +

About the Author: Cody Ward

RSS for Cody's articles - Visit Cody's website
Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
Click here to visit Cody's website.

More from Cody Ward
Being Busy is Not Being Productive
15 Tips to Become Better in Your Career
Bring Clarity to Your Marketing with the Campaign ID
What is Your Leadership Style
3 Emails Your Customers Should Be Getting At Minimum

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.


Name:
Email: