How to make loads of money from your book - without selling a single copy!
How to make loads of money from your book - without selling a single copy!
There are better ways than purely selling your book to make money from it. This simple Seven Step Book Leveraging Program gives you another way to look at how to get the most out of your book. It could also be applied to any Information Product that you have created – whether it’s an article, an audio or a video.
1. Know your outcome
You need to know what it is you are trying to achieve with your book. Are you trying to make money? Directly, through sales of the book, or indirectly, through new business? How much money do you want to make?
Or, are you more concerned with building your reputation? With being seen as the preeminent source of information within your industry? With becoming the ‘go to’ person when the media want a sound bite about industry developments?
Of course, your aim may encompass both of these things. Either way, they need to be written down and clearly defined.
2. Identify your market
Just as in any sales process, you need to know who you’re selling to. The more specific you can be about it, the better.
For example, this book is aimed at SME owners. More specifically, it is aimed at SME owners who have had moderate to high levels of success, want to tell people about what they’ve done and how they’ve done it, but aren’t sure how to go about it.
3. Where are they?
Now you know who it is you’re selling to, you have to find them. Where do they spend their time? What do they do? Are there particular hobbies that a large percentage of them have in common? Do they play golf? Go to café’s? Collect stamps?
Ask yourself: who has my clients? What clubs do they belong to? What do they buy? Who would already be communicating with them?
4. Identify partners
Go to the places where you clients spend time and visit the other people who service your clients.
Talk to them about forming Host-Beneficiary (HB) partnerships, where you’ll supply them with highly discounted or free Information Products that they can pass on to their clients. Even if this will only work out as a break-even for you, it gets both your name and the name of your book out there. So long as your product is good enough, this will result in further sales.
Of course, you don’t have to give your book to your HB partners. Instead, you can create other Information Products out of your book and pass those on …
5. Create Information Products
Creating Information Products out of your book is simple – you’ve already done most of the work!
For instance, you could:
* Publish each chapter of your book as an article in an industry magazine or newsletter as a columnist.
* Create a summary of your book and bundle it with a pdf of the first chapter.
* Send a copy of your book to someone you know would disagree with what you have to say and work with them to create an Information Product that looks at both sides of the argument.
* Create an audio or video file to accompany any of these products.
* Hold a teleconference and allow people to ask you questions about the book content – record it and then have the recording transcribed, giving you two Information Products to leverage.
These Information Products can be anywhere from two pages through to twenty pages – two minutes through to two hours.
Most importantly, they need to be value packed. Every single part of the Information Product should add value to the reader (who is, of course, a member of your clearly defined target market).
As with your book, you’re not building a ‘sell’ into your Information Products.
The moment you do that, it stops being an Information Product and starts being a sales letter. There’s nothing wrong with a sales letter that is jam-packed with great information. But it’s not an Information Product. The distinction between the two is very important.
6. Leverage Information Products to HB partners
Work with your HB partners to leverage the Information Products that you’ve created.
They could:
* Send the Information Products out to their database.
* Accompany the Information Products they send with a letter explaining why they are sending it and creating an understanding of the value they are receiving. For example, they could say “I’ve just read Leela Cosgrove’s book about writing a business book in 10 weeks and I thought it was so good that I begged her to let me send it out to you. The book normally retails for $49.95, but I’m so convinced that this book will be invaluable to you that I’ve talked Leela into agreeing to allow you to download it for free.”
7. Leverage Information Products to your database
You can, of course, also leverage your Information Products to your own database, along with using them to enlarge your database.
You could offer a product as a gift for ‘opting in’ to your newsletter or update database.
You could use it as a sweetener to induce action – “The first 10 people to sign up / subscribe get a free copy of my book!”.
You could send out some of the Information Products to your database, purely to offer them the massive value you know your Information Products can create.
How to make loads of money from your book without selling a single copy - To learn more about this author, visit Leela Cosgrove's Website.
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As a self-publisher, it’s only when your book is completed that the work really begins. Having to hand sell or find a distributor can be a daunting task. Approaching bookstores who constantly give you the same line “We don’t accept self-published books” can be crushing.
There are better ways than purely selling your book to make money from it. This simple Seven Step Book Leveraging Program gives you another way to look at how to get the most out of your book. It could also be applied to any Information Product that you have created – whether it’s an article, an audio or a video.
1. Know your outcome
You need to know what it is you are trying to achieve with your book. Are you trying to make money? Directly, through sales of the book, or indirectly, through new business? How much money do you want to make?
Or, are you more concerned with building your reputation? With being seen as the preeminent source of information within your industry? With becoming the ‘go to’ person when the media want a sound bite about industry developments?
Of course, your aim may encompass both of these things. Either way, they need to be written down and clearly defined.
2. Identify your market
Just as in any sales process, you need to know who you’re selling to. The more specific you can be about it, the better.
For example, this book is aimed at SME owners. More specifically, it is aimed at SME owners who have had moderate to high levels of success, want to tell people about what they’ve done and how they’ve done it, but aren’t sure how to go about it.
3. Where are they?
Now you know who it is you’re selling to, you have to find them. Where do they spend their time? What do they do? Are there particular hobbies that a large percentage of them have in common? Do they play golf? Go to café’s? Collect stamps?
Ask yourself: who has my clients? What clubs do they belong to? What do they buy? Who would already be communicating with them?
4. Identify partners
Go to the places where you clients spend time and visit the other people who service your clients.
Talk to them about forming Host-Beneficiary (HB) partnerships, where you’ll supply them with highly discounted or free Information Products that they can pass on to their clients. Even if this will only work out as a break-even for you, it gets both your name and the name of your book out there. So long as your product is good enough, this will result in further sales.
Of course, you don’t have to give your book to your HB partners. Instead, you can create other Information Products out of your book and pass those on …
5. Create Information Products
Creating Information Products out of your book is simple – you’ve already done most of the work!
For instance, you could:
* Publish each chapter of your book as an article in an industry magazine or newsletter as a columnist.
* Create a summary of your book and bundle it with a pdf of the first chapter.
* Send a copy of your book to someone you know would disagree with what you have to say and work with them to create an Information Product that looks at both sides of the argument.
* Create an audio or video file to accompany any of these products.
* Hold a teleconference and allow people to ask you questions about the book content – record it and then have the recording transcribed, giving you two Information Products to leverage.
These Information Products can be anywhere from two pages through to twenty pages – two minutes through to two hours.
Most importantly, they need to be value packed. Every single part of the Information Product should add value to the reader (who is, of course, a member of your clearly defined target market).
As with your book, you’re not building a ‘sell’ into your Information Products.
The moment you do that, it stops being an Information Product and starts being a sales letter. There’s nothing wrong with a sales letter that is jam-packed with great information. But it’s not an Information Product. The distinction between the two is very important.
6. Leverage Information Products to HB partners
Work with your HB partners to leverage the Information Products that you’ve created.
They could:
* Send the Information Products out to their database.
* Accompany the Information Products they send with a letter explaining why they are sending it and creating an understanding of the value they are receiving. For example, they could say “I’ve just read Leela Cosgrove’s book about writing a business book in 10 weeks and I thought it was so good that I begged her to let me send it out to you. The book normally retails for $49.95, but I’m so convinced that this book will be invaluable to you that I’ve talked Leela into agreeing to allow you to download it for free.”
7. Leverage Information Products to your database
You can, of course, also leverage your Information Products to your own database, along with using them to enlarge your database.
You could offer a product as a gift for ‘opting in’ to your newsletter or update database.
You could use it as a sweetener to induce action – “The first 10 people to sign up / subscribe get a free copy of my book!”.
You could send out some of the Information Products to your database, purely to offer them the massive value you know your Information Products can create.
How to make loads of money from your book without selling a single copy - To learn more about this author, visit Leela Cosgrove's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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