Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

A Common Misconception About Generating Referrals thats Severely Limiting the Amount of Referrals You Receive

A Common Misconception About Generating Referrals thats Severely Limiting the Amount of Referrals You Receive

Referrals are the lifeblood of any small business. In fact, surveys show that the vast majority of all new customers, clients, and patients come from referrals.

We all know that we should be getting more referrals but did you know that even the very best referral generating companies only produce a fraction of what they could be getting. It's true...

Why 99% Of All Business Aren't Getting All the Referrals They Could be Getting

You see, most small businesses get their referrals from customers. That's okay, but the truth is...the majority of referrals should be coming from businesses that provide complimentary products and services.

In fact, this is one of the foundational principles in my http://www.InstantReferralSystems.com program. 90% of your referrals should be coming from complimentary businesses, NOT your customers. It's much more difficult to set up a systematic referral program that brings in predictable and consistent results with customers.

However, businesses that sell complimentary products and services can easily be motivated to consistently send you referrals....if you set up your referral systems correctly.

In reality, there's no end to the different types of joint venture referral relationships you can establish with complimentary businesses.

Do This Short Exercise to See What I Mean...

Step 1- Take out a clean sheet of paper and draw a line down the middle of the paper.

Step 2 - Now list all the "types" of businesses that provide complimentary products and services on the left side of the paper leaving spaces in between.

For instance, for a personal fitness trainer some complimentary businesses might be...

1. a health club.

2. a sports apparel store

3. a weight loss center

Step 3 - Then on the right side of the paper, make a list of all the local businesses in your area that fall under each type of business. For instance, you might have five different health clubs in the area. List them all.

Step 4 - Now take some time to think about what you could offer them in return for them to send you a referral. Use your imagination. If you really think about it you'll be able to come up with some great ideas. If you're stuck, then you might consider investing in the http://www.InstantReferralSystems.com program. It will give you more referral ideas than you ever imagined.

Step 5 - Lastly, it's time to go out and propose your referral systems ideas to your potential joint venture partners. What you'll find is that some just won't "get it." They won't have the vision it takes to accept your proposal.

But you'll also find a lot of business owners that are hungry to grow their business and are happy to discuss the possibilities. Those are the type of people that can potentially bring you large quantities of highly qualified referrals.

So what's stopping you..





A Common Misconception About Generating Referrals thats Severely Limiting the Amount of Referrals You Receive - To learn more about this author, visit David Frey's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


David Frey
(Visit David's Website) David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and the Senior Editor of the "Small Business Marketing Best Practices Newsletter

David Frey is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


David Frey's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get David Frey's Complete List of Marketing Articles For FREE!

More David Frey
The Retail Advertisement that Grabbed Me By the Throat
The Chiropractors Valentine Referral Makeover
Database Marketing Using Point of Sale Data to Improve Profitability
The Pest Control Yellow Page Ad
The Advantage that TV Has Over All Other Mediums
How NOT to Get Customers
The Secret of Door to Door Street Marketing
How to Penetrate the Veil of Skepticism
Unique Tactics for Getting Awesome Customer Testimonials
Putting Your Feedback Forms on Steroids
Free Downloads


 
 
 


Evan Elite Authors
Joe Dager  
Linda Richardson  
David Acheson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Balanced Leadership Icon Balanced Leadership
Choice of Forum Icon Choice of Forum
Conversations of Leadership Icon Conversations of Leadership
Green Realestate CSS Template Icon Green Realestate CSS Template
Business / Personal Plan Icon Business / Personal Plan
Free Downloads - Complete List

Entrepreneur Tools and Guides
More PR Resources
More PR Resources
Press Release Builder
 
Top 50 Blogs For Startups To Watch In 2008
Top 50 Blogs For Startups
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Adwoa Frimpomaa Offinsu, Ghana,
Adwoa Frimpomaa
Offinsu, Ghana
SEO For Africa

If I Were A Startup...
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
Brian Scudamore, $200k to $8 Mil in 5 years
Brian Scudamore
$200k to $8 Mil in 5 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Ray Kroc, McDonald's
Ray Kroc
McDonald's
Julie Aigner-Clark, Baby Einstein
Julie Aigner-Clark
Baby Einstein
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Are you ready for the Self Managing Salesman?
By Cliff Sutton
     The Five Minute Easter Egg Miracle
By Cliff Sutton
     The Golden Rule of Communications
By Cliff Sutton

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information